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Pacers and local TV ratings

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  • #1

    Pacers and local TV ratings

    Was searching out some of these numbers and figured maybe others would be interested.

    http://www.ibj.com/the-score-2014-04...AMS/post/47418

    Despite on-court collapse, Pacers TV ratings still soaring

    April 30, 2014

    Back to TopCommentsE-mailPrint


    May 2 UPDATE: The Pacers’ win in Game 6 of their first-round playoff series vs. Atlanta Thursday was the highest-rated telecast ever on Fox Sports Indiana.

    Thursday’s game earned a 10.4 household rating in Indianapolis, according to Nielsen Media Research. That tops the previous high of 10.1 set May 17, 1999, for Game 1 of a second-round playoff series vs. Philadelphia.

    Pacers-Hawks was the top-rated program Thursday in prime time in Indianapolis. It peaked at a 14.6 rating (160,000 households) in the game’s final minutes.
    -------

    The Indiana Pacers’ recent on-court collapse hasn’t hurt TV viewership.

    The rating for their April 24 first-round playoff game against Atlanta was 9.9 (106,130 central Indiana households), according to New York-based Nielsen Media Research. That made it the second-highest rated Pacers game on Fox Sports Indiana cable channel. A second round game against Philadelphia on May 17, 1999, scored a 10.1.

    The April 28 game against Atlanta tallied 9.2, according to Nielsen. That’s more than double the average regular season rating for Pacers games on Fox Sports Indiana, and is the fifth-highest-rated Pacers game on that channel.

    In terms of TV ratings, the Pacers have been one of the league’s highest performers all year. The 100-percent increase from last year is the highest in the NBA this season—by a long margin.

    Phoenix scored the second-highest increase at 80 percent (to 2.18) and New Orleans was third with a 62-percent increase (to 1.78).

    The Pacers had a regular season average rating of 4.2 (45,100 central Indiana households). That’s the fourth-highest average rating for local broadcasts of all 30 NBA teams. Oklahoma City was tops with a 8.81, followed by San Antonio at 7.49 and Miami at 6.85. Portland rounded out the top five at 4.06.

    Regular season ratings for the Pacers’ live pregame show jumped 150 percent, and the team’s live postgame show increased 71 percent, according to Nielsen.

    The Pacers games still can’t draw the size of local TV audiences as teams in New York, Los Angeles and Chicago—even when those teams have down years—due to the disparity in market size. Still, though, it’s difficult to argue the Pacers aren’t overachieving.

    The Pacers’ gains come during a season when the league as a whole saw a 5-percent decrease of its locally televised games. Even Fox Sports officials said the Pacers TV ratings this year are beating expectations.

    Why are the Pacers racking up such impressive TV numbers?
    “I’d start with the fact that they have a very good team,” said Fox Sports Network General Manager Jack Donovan.

    But that’s no all.

    “Another relevancy is the Pacers players are very community minded. They’ve worked very hard to get out in the community, do a lot of charity work, and that’s resonated with fans,” Donovan said.
    You have to wonder, though, if the Pacers are squandering a golden opportunity to grow their audience even bigger. With so many eyeballs on the team, it's a shame they're playing so poorly. Fox Sports officials remain undaunted.

    While Fox has a “significant” marketing budget including TV, print and billboard for Pacers telecasts, it hasn’t been increased dramatically in recent years, Donovan said.

    Donovan is optimistic the Pacers’ ratings will continue to increase next year. The Pacers started off the first half the season red hot on the court, but since the all-star break the team has struggled to win more games than it loses. Monday, the Pacers were pushed to the brink in their first-round playoff series against No. 8 seeded Atlanta, which finished the regular season six games under .500.

    The team gets another shot at Atlanta on Thursday, another game televised on Fox Sports Indiana. If they lose, they are eliminated from the playoffs.

    Donovan doesn’t think the late-season swoon will deter advertising demand for next season.
    “It’s a long season and every team goes through slumps,” Donovan said. “But this is a young, talented team and we’re expecting great things for next year.”

    Donovan hasn’t given up on the Pacers this year. Still, it’s easy to understand why Fox Sports officials are looking to next season.

    Fox sold out its ad inventory during Pacers games this year and Donovan anticipates an advertising rate increase for next year, though he said it’s too early to say how high.

    “It’s absolutely a supply-and-demand situation and right now we have a lot of demand for advertising on this programming,” Donovan said. “We’re already getting lots of interest for ad renewals for next year. Advertisers that get in early for next year, will pay less.”
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  • #2
    Re: Pacers and local TV ratings

    This was from an article about the Indy 500 ratings, but mentioned the Pacers. Still a long way to go to match the Colts. The May 18th Pacers game was game 1 Sunday afternoon.


    http://www.ibj.com/the-score-2014-05-27-indy-500-tv-ratings-tick-up-but-miles-still-has-miles-to-go/PARAMS/post/47853
    The local audience this year was 39-percent larger than last year, with the tape-delayed race airing Sunday eveningand earning a 12.47 rating (134,000 homes), according to Nielsen. Last year, when the race locally went up against an Indiana Pacers-Miami Heat playoff game, it earned an 8.9 rating locally. Although the tape-delayed race this year went up against NASCAR’s Coca-Cola 600 on Fox, there was no Pacers playoff game to contend with.

    Although the local numbers for the tape-delayed race were strong this year, they pale in comparison to other local sporting events. For example, the Pacers playoff game May 18 on ABC earned nearly a 21 rating (more than 215,000 homes), according to Nielsen. Even the Pacers’ disappointing loss Monday night earned a 14.25 rating on ESPN. Indianapolis Colts games regularly earn ratings higher than 35.

    Monday night’s Indy 500 Victory Banquet, which went up against the Pacers game, earned a 7.7 rating, according to Nielsen. That’s down 27 percent from last year’s banquet, when lots of folks tuned in to watch fan favorite Tony Kanaan take top honors.

    Comment

    • #3
      Re: Pacers and local TV ratings

      Interesting. I do agree no matter what happens next the ratings will stay consistent or rise next season.
      Stephenson with the .1 second tap in.

      Comment

      • #4
        Re: Pacers and local TV ratings

        We're the Titanic of the NBA. People are just fascinated with the sinking of this team.


        Remember when we could have gotten 1-2 solid players and a possible Top 3 draft pick in the 2017 NBA Draft by trading away Paul George?

        Comment

        • #5
          Re: Pacers and local TV ratings

          Crazy that a Pacers playoff game against the Washington Wizards gets better ratings than an event that the entire town once completely revolved around. I love the 500, but it will never completely come back to what it was before the linear chain of excellence was broken with the split.

          What were the local tape delayed 500 ratings before 1996?

          Comment

          • #6
            Re: Pacers and local TV ratings

            Originally posted by Unclebuck View Post
            Monday night’s Indy 500 Victory Banquet, which went up against the Pacers game, earned a 7.7 rating, according to Nielsen. That’s down 27 percent from last year’s banquet, when lots of folks tuned in to watch fan favorite Tony Kanaan take top honors.
            Is that trying to say the Banquet ratings were down because Kanaan was so popular last year more than the fact it was up against a Pacers playoff game vs the Heat? Or is it just poorly worded?

            I cannot imagine the fact it was up against the Pacers vs Heat was SIGNIFICANTLY more important to the ratings decline versus Kanaan's popularity as compared to RHR.
            Nuntius was right for a while. I was wrong for a while. But ultimately I was right and Frank Vogel has been let go.

            ------

            "A player who makes a team great is more valuable than a great player. Losing yourself in the group, for the good of the group, that’s teamwork."

            -John Wooden

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            • #7
              Re: Pacers and local TV ratings

              They just need to sack up and play the 500 live in Indy. It is one of the dumbest things in sports now. Every single person knows who wins as it happens and the only way to avoid it is if you completely avoid technology.


              Comment

              • #8
                Re: Pacers and local TV ratings

                Originally posted by Sollozzo View Post
                Crazy that a Pacers playoff game against the Washington Wizards gets better ratings than an event that the entire town once completely revolved around. I love the 500, but it will never completely come back to what it was before the linear chain of excellence was broken with the split.

                What were the local tape delayed 500 ratings before 1996?
                I don't remember the tape delay ratings ever being particularly high. Most people were raced out by then. I know I only watch if there is something specific I want to see that I heard during the radio broadcast (like this year I wanted to see Jim Nabors).
                BillS

                A bird in the hand is worth two in the bush.
                Or throw in a first-round pick and flip it for a max-level point guard...

                Comment

                • #9
                  Re: Pacers and local TV ratings

                  Originally posted by Trader Joe View Post
                  They just need to sack up and play the 500 live in Indy. It is one of the dumbest things in sports now. Every single person knows who wins as it happens and the only way to avoid it is if you completely avoid technology.

                  People have always immediately known who won. There have always been cookouts with the radios broadcasting the race. Word of mouth spread quick even before modern technology.

                  I actually don't have a problem with the blackout rule. It's a part of local tradition - have cookouts as the 500 plays on the radio. Given that tickets stopped being at a premium after the devastating split, the event cannot afford to lose anymore attendees. Even a little bit of aluminum at the track looks embarrassing.

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                  • #10
                    Re: Pacers and local TV ratings

                    Originally posted by Sollozzo View Post
                    Crazy that a Pacers playoff game against the Washington Wizards gets better ratings than an event that the entire town once completely revolved around. I love the 500, but it will never completely come back to what it was before the linear chain of excellence was broken with the split.

                    What were the local tape delayed 500 ratings before 1996?

                    I don't remember the exact numbers, but the first few years they did the tape delay at 7:00 PM on the night of the race (years ago they used to show it for the first time locally like a week or two later at 11:30 at night) But I think I remember the first few years of ratings over 40 which would be close to a top Colts regular season or playoff game. But the ratings were huge. For two reasons, the race was much bigger back then plus it was new to show the race that soon. Plus no DVRs so - it was just a different time
                    Last edited by Unclebuck; 05-28-2014, 03:34 PM.

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                    • #11
                      Re: Pacers and local TV ratings

                      Originally posted by Bball View Post
                      Is that trying to say the Banquet ratings were down because Kanaan was so popular last year more than the fact it was up against a Pacers playoff game vs the Heat? Or is it just poorly worded?

                      I cannot imagine the fact it was up against the Pacers vs Heat was SIGNIFICANTLY more important to the ratings decline versus Kanaan's popularity as compared to RHR.
                      Why not a combination of both? Last year was up because of Kanaan, this year lost both that bump and the people who would watch if the Pacers weren't playing.

                      The Pacers being part of the diversion of sporting event viewers from the banquet is completely consistent with the rise in ratings all along this year.
                      BillS

                      A bird in the hand is worth two in the bush.
                      Or throw in a first-round pick and flip it for a max-level point guard...

                      Comment

                      • #12
                        Re: Pacers and local TV ratings

                        Originally posted by Sollozzo View Post
                        People have always immediately known who won. There have always been cookouts with the radios broadcasting the race. Word of mouth spread quick even before modern technology.

                        I actually don't have a problem with the blackout rule. It's a part of local tradition - have cookouts as the 500 plays on the radio. Given that tickets stopped being at a premium after the devastating split, the event cannot afford to lose anymore attendees. Even a little bit of aluminum at the track looks embarrassing.
                        Here's a new local tradition: have cookouts while the 500 plays on the TV and join the 21st century.


                        Comment

                        • #13
                          Re: Pacers and local TV ratings

                          Originally posted by BillS View Post
                          I don't remember the tape delay ratings ever being particularly high. Most people were raced out by then. I know I only watch if there is something specific I want to see that I heard during the radio broadcast (like this year I wanted to see Jim Nabors).

                          I would have to think that the ratings would have been sky high in a year like 1992 when you had the epic finish between Little Al and Goodyear. People all over town would have wanted to see how that looked on TV even though they already knew the outcome.

                          Comment

                          • #14
                            Re: Pacers and local TV ratings

                            Originally posted by Unclebuck View Post
                            I don't remember the exact numbers, but the first few years they did the tape delay at 7:00 PM on the night of the race (years ago they used to show it for the first time locally like a week or two later at 11:30 at night) But I think I remember the first few years of ratings over 40 which would be close to a top Colts regular season or playoff game
                            I never remember it being showed a week or two later, but that may have happened. I remember when the races were long that the Sunday night broadcast was highlights.
                            BillS

                            A bird in the hand is worth two in the bush.
                            Or throw in a first-round pick and flip it for a max-level point guard...

                            Comment

                            • #15
                              Re: Pacers and local TV ratings

                              Originally posted by Sollozzo View Post
                              I would have to think that the ratings would have been sky high in a year like 1992 when you had the epic finish between Little Al and Goodyear. People all over town would have wanted to see how that looked on TV even though they already knew the outcome.
                              Bear in mind that a huge chunk of people who really cared about it probably were actually at the race.
                              BillS

                              A bird in the hand is worth two in the bush.
                              Or throw in a first-round pick and flip it for a max-level point guard...

                              Comment

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