Time for a change
Here are some ways the league could enhance its product, keep its fans
By Mark Montieth
mark.montieth@indystar.com
The NBA spends millions of dollars annually on marketing and publicity to enhance its image, sell its product, hype its matchups and remind everyone of its charity work.
All well and good.
But there are simpler, cheaper ways to improve attendance, boost television ratings and make the game more appealing to the people who buy a ticket now and then.
All it has to do is make the game more appealing.
Remember that? The game?
Here's a five-step plan guaranteed to make the league more lovable. It's offered free of charge and costs nothing to implement. What could be better?
1. Ban the canned noise.
When did it become necessary to play riffs, rhythmic drum beats, music or other random noise while the ball is in play?
Fans haven't asked for it and other leagues, in all sports and at all levels, refrain from the phony attempt to create atmosphere. Somehow it's become imbedded in the NBA. That makes it familiar, but it doesn't make it a good idea.
Some team should have the courage to pull the plug and see how it goes over. Maybe on a retro night, for starters. Time was, the noise during games was supplied by human beings. It's time to go back to that, before some longtime season ticket holder sues a team for hearing loss.
Piping in recorded clamor when the ball is in play seems like a tacit admission that the games aren't entertaining enough. There's more talent in the league now than ever -- if the league and its coaches would allow it to show.
Which brings us to:
2. Lift the restrictions on defense.
The NBA somehow got the notion that too much defense is a bad thing. Never mind that it's a valued and praised concept in other sports and not regulated as if it contains toxic waste.
The worst thing about NBA games is the lack of flow amid the cacophony of timeouts and whistles. Illegal-defense violations are a primary culprit for unnecessary stoppages.
The league loosened its defensive restrictions a few years ago to try to sway coaches from grinding the game down to isolation offense. It should go all the way and allow any defense a coaching mind can conjure -- which in turn would inspire more creativity on offense.
Want to play a 2-3 matchup zone, with the weak-side defenders doing handstands? Go right ahead.
3. Use a 30-second shot clock.
The 24-second clock owes its creation to Syracuse Nationals owner Danny Biasone in 1954 and is credited with saving the NBA. Biasone, fed up with the delay tactics NBA coaches were using to protect leads, divided the average number of seconds in a game (2,880) by the average number of shots at the time (120) and came up with 24.
Defenses are better today, however, and they would be better still if set free by the bureaucrats. Adding six seconds wouldn't slow the game significantly -- teams still could play as fast as they like -- but it would help reduce another major negative in today's game: bad shots taken to beat the shot clock.
Remember, the ABA had a 30-second clock and nobody considered it boring.
Speaking of the ABA:
4. Use a red, white and blue ball.
Why not?
Nearly everyone agrees the ABA's ball made the game more fun to watch, and it's certainly easier to see in person and on TV.
The NBA refused to adopt the ABA ball when it absorbed the Indiana Pacers and three other teams in 1976 for one reason: It couldn't admit the other league had a better idea.
Nearly 30 years later, the statute of limitations on swallowed pride has expired.
Go with what looks best. Simple enough. And think of all the balls the league could sell.
5. Play a 60-game season.
This one will never fly, but it would improve the product more than anything else.
Teams played 60 games in the NBA's inaugural season, 1946-47. The number gradually crept up, reaching 82 games in the 1967-68 season and has stayed there.
The premise was simple. The more games teams played, the more money teams could make. But 82 is too many.
Consider the family of four who lives two hours from an NBA city. They have the time and money to go to just one game a season. It turns out they pick the one that's the fourth in five nights for their favorite team and they see a lousy show. Think they'll want to go back?
A 60-game schedule -- still double the number of games a college team plays -- would eliminate back-to-backs and allow adequate rest and preparation for each game. When fans have to pay $50 for a decent seat, that's not too much to give them in return.
The way the NBA season stands now, teams have to run the marathon of the regular season to warm up for the sprint of the playoffs. Makes no sense.
Trimming the season to its origins would have to be done gradually, and ultimately would require the players to accept a 25 percent pay cut. It also would mean more empty nights for the arenas.
Which is why it will never happen.
But it's a nice thought.
http://www.indystar.com/apps/pbcs.dl.../1088/SPORTS04
I can't say that I disagree with much of anything he has to say other than the 60 game season.
I've also always felt that the NBA should have a game of the week type of thing like the NFL does with MNF, but I realize that is much harder to do.
BTW, can I say that I like Montieth so much more now that he is not the beat writer for the Pacers?
Here are some ways the league could enhance its product, keep its fans
By Mark Montieth
mark.montieth@indystar.com
The NBA spends millions of dollars annually on marketing and publicity to enhance its image, sell its product, hype its matchups and remind everyone of its charity work.
All well and good.
But there are simpler, cheaper ways to improve attendance, boost television ratings and make the game more appealing to the people who buy a ticket now and then.
All it has to do is make the game more appealing.
Remember that? The game?
Here's a five-step plan guaranteed to make the league more lovable. It's offered free of charge and costs nothing to implement. What could be better?
1. Ban the canned noise.
When did it become necessary to play riffs, rhythmic drum beats, music or other random noise while the ball is in play?
Fans haven't asked for it and other leagues, in all sports and at all levels, refrain from the phony attempt to create atmosphere. Somehow it's become imbedded in the NBA. That makes it familiar, but it doesn't make it a good idea.
Some team should have the courage to pull the plug and see how it goes over. Maybe on a retro night, for starters. Time was, the noise during games was supplied by human beings. It's time to go back to that, before some longtime season ticket holder sues a team for hearing loss.
Piping in recorded clamor when the ball is in play seems like a tacit admission that the games aren't entertaining enough. There's more talent in the league now than ever -- if the league and its coaches would allow it to show.
Which brings us to:
2. Lift the restrictions on defense.
The NBA somehow got the notion that too much defense is a bad thing. Never mind that it's a valued and praised concept in other sports and not regulated as if it contains toxic waste.
The worst thing about NBA games is the lack of flow amid the cacophony of timeouts and whistles. Illegal-defense violations are a primary culprit for unnecessary stoppages.
The league loosened its defensive restrictions a few years ago to try to sway coaches from grinding the game down to isolation offense. It should go all the way and allow any defense a coaching mind can conjure -- which in turn would inspire more creativity on offense.
Want to play a 2-3 matchup zone, with the weak-side defenders doing handstands? Go right ahead.
3. Use a 30-second shot clock.
The 24-second clock owes its creation to Syracuse Nationals owner Danny Biasone in 1954 and is credited with saving the NBA. Biasone, fed up with the delay tactics NBA coaches were using to protect leads, divided the average number of seconds in a game (2,880) by the average number of shots at the time (120) and came up with 24.
Defenses are better today, however, and they would be better still if set free by the bureaucrats. Adding six seconds wouldn't slow the game significantly -- teams still could play as fast as they like -- but it would help reduce another major negative in today's game: bad shots taken to beat the shot clock.
Remember, the ABA had a 30-second clock and nobody considered it boring.
Speaking of the ABA:
4. Use a red, white and blue ball.
Why not?
Nearly everyone agrees the ABA's ball made the game more fun to watch, and it's certainly easier to see in person and on TV.
The NBA refused to adopt the ABA ball when it absorbed the Indiana Pacers and three other teams in 1976 for one reason: It couldn't admit the other league had a better idea.
Nearly 30 years later, the statute of limitations on swallowed pride has expired.
Go with what looks best. Simple enough. And think of all the balls the league could sell.
5. Play a 60-game season.
This one will never fly, but it would improve the product more than anything else.
Teams played 60 games in the NBA's inaugural season, 1946-47. The number gradually crept up, reaching 82 games in the 1967-68 season and has stayed there.
The premise was simple. The more games teams played, the more money teams could make. But 82 is too many.
Consider the family of four who lives two hours from an NBA city. They have the time and money to go to just one game a season. It turns out they pick the one that's the fourth in five nights for their favorite team and they see a lousy show. Think they'll want to go back?
A 60-game schedule -- still double the number of games a college team plays -- would eliminate back-to-backs and allow adequate rest and preparation for each game. When fans have to pay $50 for a decent seat, that's not too much to give them in return.
The way the NBA season stands now, teams have to run the marathon of the regular season to warm up for the sprint of the playoffs. Makes no sense.
Trimming the season to its origins would have to be done gradually, and ultimately would require the players to accept a 25 percent pay cut. It also would mean more empty nights for the arenas.
Which is why it will never happen.
But it's a nice thought.
http://www.indystar.com/apps/pbcs.dl.../1088/SPORTS04
I can't say that I disagree with much of anything he has to say other than the 60 game season.
I've also always felt that the NBA should have a game of the week type of thing like the NFL does with MNF, but I realize that is much harder to do.
BTW, can I say that I like Montieth so much more now that he is not the beat writer for the Pacers?
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