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Thread: NBA viewers are younger. New demo info on Gender

  1. #26
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    Default Re: NBA viewers are younger and earn less money than other sports viewers.

    Quote Originally Posted by BlueNGold View Post
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    It is part of the instant gratification society we have today. Our society has changed in many ways and people don't have time to watch baseball. They are too busy posting messages on the internet...
    Sorry, but as a younger person (28) I do not buy this at all.

    I enjoyed baseball when I was younger and at games (before smartphones even came out) but it is boring as hell to watch on TV.

    Not to mention, baseball kind of shot themselves in the foot. I mean, I LOVED the Sammy Sosa-Mark McGuire homeroom chase, but all the steriod stuff of late has turned me off.

    But sure, its easy to say its because young people are too busy playing around on the internet...

  2. #27
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    Default Re: NBA viewers are younger and earn less money than other sports viewers.

    Quote Originally Posted by vapacersfan View Post
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    Sorry, but as a younger person (28) I do not buy this at all.

    I enjoyed baseball when I was younger and at games (before smartphones even came out) but it is boring as hell to watch on TV.

    Not to mention, baseball kind of shot themselves in the foot. I mean, I LOVED the Sammy Sosa-Mark McGuire homeroom chase, but all the steriod stuff of late has turned me off.

    But sure, its easy to say its because young people are too busy playing around on the internet...
    There's nothing in that post you quoted that had a thing to do with young people. But since you mention it, most people attending Gen-Con are not 50+. Nobody believes older people are as focused on tech as much...but eh.

    As for it being boring to watch on TV, that is the view of more people today than 30 years ago (before you were born). Things have changed. Old people have changed too, but they indeed are more likely to be baseball fans. Also, I'm not blaming baseball's downfall on young people at all. But they are indeed less interested in it. It's more a cultural shift...as I mentioned in a prior post.

    As for steroid use, it is a factor but that's not the main thing that turned off baseball fans. The strike turned off people in droves because they did it during the season when people had spent the year watching games in anticipation of the playoffs.

  3. #28
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    Default Re: NBA viewers are younger and earn less money than other sports viewers.

    BlueNGold,

    My bad. I totally mis-read that. My bad.

    FTR, never heard of Gen-Con. I actually had to google what it was

    Clearly I need to wake up as I mis-read "culture" as "youth".

    I can only speak for myself, but I do not remember the strike (I traveled most of my youth, so I missed out on a lot of sports). But I sure as heck remember all the steroid stuff. Honestly that turned me off the most, because I was one of the few kids in my school rooting for Sosa, and as soon as the steroid stuff came out it was like a punch in the gut

  4. #29
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    Default Re: NBA viewers are younger and earn less money than other sports viewers.

    Quote Originally Posted by vapacersfan View Post
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    BlueNGold,

    My bad. I totally mis-read that. My bad.

    FTR, never heard of Gen-Con. I actually had to google what it was

    Clearly I need to wake up as I mis-read "culture" as "youth".

    I can only speak for myself, but I do not remember the strike (I traveled most of my youth, so I missed out on a lot of sports). But I sure as heck remember all the steroid stuff. Honestly that turned me off the most, because I was one of the few kids in my school rooting for Sosa, and as soon as the steroid stuff came out it was like a punch in the gut
    Wow. You are 28 and never heard of Gen-Con. You must really be a Pacer fan.

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  6. #30
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    Default Re: NBA viewers are younger. New demo info on Gender

    Here is the info on gender

    http://www.sportsmediawatch.com/2014/01/demo-reel-part-2-though-outnumbered-women-watch-sports-in-big-numbers/


    Demo Reel, Part 2: Though Outnumbered, Women Watch Sports in Big Numbers



    Sports Media Watch presents a three-part examination of sports viewer demographics. Today, gender.

    It should be no surprise that men watch sports in greater numbers than do women. However, when examining some of the highest-profile sporting events of 2013, women consistently made up more than a third of the audience.

    Female viewers made up between 37% and 40% of the audience for the NBA Finals, with 10.6 million tuning into Game 7 — 40% of the total audience (26.3M). For the World Series, female viewers were 39-41% of the audience, topped by 7.9 million for Game 6 — 41% of the total (19.2M). Women made up similar proportions of the audience for the Stanley Cup Final (between 36 and 42%), NCAA Tournament Final Four (38-39%), Bowl Championship Series (33-36%), and WNBA Finals (34-40%).
    Of the events analyzed, tennis’ U.S. Open singles finals had the largest percentage of female viewers. Women made up 48% of the audience for the women’s final and 49% of the audience for the men’s final. Game 4 of the Stanley Cup Final ranked third (42%), followed by Game 6 of the World Series (41%).

    For the most part, older women watched sporting events in greater numbers than did younger women. The World Series, for example, averaged 2.9 million viewers among women 55+ — 6.6% of the 44.3 million women in that demographic. By contrast, the series averaged 922,000 women 18-34, just 2.7% of the 33.8 million women in that demo. For all-but-one event examined, the women 55+ demo made up a greater proportion of the audience than any other female demographic. The NBA Finals was the lone exception, as women 35-54 made up a greater proportion than any other female demo.

    The NBA Finals, which skewed younger overall, outdrew all the other events examined among girls 2-17 and women 18-34. The NBA Finals was the only event where women 18-34 made up at least 10% of the audience for any game, and the only event to draw at least two million of those viewers for any telecast. Of note, there were more women 18-34 watching Game 6 of the NBA Finals than men 18-34 watching Game 6 of the World Series (2.3M to 2.1M).

    The same trend held among male demographics. Men 55+ made up the largest proportion of the audience for the BCS, Final Four, World Series, U.S. Open finals and the WNBA Finals. The only exceptions were the NBA Finals and Stanley Cup Final, in which men 35-54 made up the greatest percentage of the audience. The NBA Finals averaged more viewers among boys 2-17 and men 18-34 than any other event examined.

    There were some instances in which women’s preferences differed from those of men. For example, more men watched the BCS National Championship Game (17.0M) than Game 7 of the NBA Finals (15.8M), and the BCS topped Game 7 overall (26.8M to 26.3M). However, Game 7 attracted more female viewers (10.6M to 9.4M).

    The Rose Bowl, meanwhile, ranked among the five most-viewed sporting events among men (of the events examined), but just eighth among women.

    Full data on gender is available on the following page. Part three of the ‘Demo Reel’ series will examine sports viewership by race.

  7. #31
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    Default Re: NBA viewers are younger. New demo info on Gender

    And here is the complete btreakdown on each game.

    http://www.sportsmediawatch.com/2014...big-numbers/2/

  8. #32

    Default Re: NBA viewers are younger. New demo info on Gender

    Baseball on TV is almost as exciting as watching paint dry or grass grow! I'm over 50 and loved playing Baseball as a kid, but even then I wouldn't watch it except for the World Series.

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