They got 20 million for doing nothing. With 2 franchises they would be entitled to 2 full shares. Which after some basic division would equal out to about 33+ Million PER. So they would go from 20 to 66 million. All for the cost of hiring somebody to run the team for them.
Even if they could only get 1 team. They would still net an increase of almost 15 million, for doing a few days of interviews.