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Thread: Rapper Drake is now a Toronto Raptors executive

  1. #1

    Default Rapper Drake is now a Toronto Raptors executive

    http://ftw.usatoday.com/2013/09/drak...ors-executive/

    Drake is now a Toronto Raptors executive
    Is he the next Jay-Z?

    Drake has been spotted often at Toronto Raptors games for the past few years, but now the hip-hop star and the team are taking things to a new level. The Canadian-born star will sign on with the franchise to help with a variety of initiatives from the 2016 All-Star game to helping with the planned team’s image makeover heading into the 2014-15 season, the Globe and Mail and Toronto Star reported.

    The Raptors averaged a mid-league rank of 91.6% capacity at home games last year, but attracted a near-league low 84.8% attendance when they were on the road.

    More on his new role and Toronto’s plan for an image change from the Toronto Star:

    The hip-hop star will also launch a clothing line in conjunction with the team. Most intriguingly, he is being asked to consult on a complete redesign of the club’s image to coincide with the 20th anniversary of the franchise in the 2014-15 season.

    According to sources at MLSE, everything about the team is on the table . . . aside from the name. Give up your Huskies dreams. MLSE and Drake are sticking with dinosaurs.

    Going forward, this will be more than a business arrangement.

    It would be wrong to call what comes next a renaissance. That would imply that the Raptors have a legacy to build on. After 18 years, all they have is one playoff series win and Vinsanity to draw from. That’s it.

    It’s within Drake’s power to change that.

    While the partnership is already garnering a lot of comparisons to what Jay-Z did for the Brooklyn Nets over the past few years, the idea of celebrities working to help a brand revamp its image is nothing new. And many haven’t been nearly as successful as Jay-Z and Brooklyn were — take, for example, Alicia Keys and BlackBerry (though the Raptors, to be fair, probably won’t end up laying off a large amount of its workforce anytime soon). But at the very least, a partnership with Drake can at least help some of the Raptors’ players save some money on his new album.

    Or, if he lives up to the expectations of his rap-turned-NBA guru predecessors, be a wild success that sends thousands of more people buying up Raptors jerseys or actually going to see them when they come into town.

    More from the Toronto Star:

    The potential is so exciting, they’re already starting to worry about it in the tower over the ACC.

    “We just hope he doesn’t want to be an agent,” one key MLSE figure said, joking.

    And also not joking at all.

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  3. #2
    George Hill Apologist mattie's Avatar
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    Default Re: Rapper Drake is now a Toronto Raptors executive

    Pretty smart move, they have a lot to do to become a competitive franchise. Too bad they can't fix the name tho.
    Find me on the internets @mattiecolin

    Read it and weep:

    When George Hill is above 15% usage we won 73.5% of games. Below 15% usage we won 61.9%

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    Member ilive4sports's Avatar
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    Default Re: Rapper Drake is now a Toronto Raptors executive

    Quote Originally Posted by mattie View Post
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    Pretty smart move, they have a lot to do to become a competitive franchise. Too bad they can't fix the name tho.
    they are named after a dinosaur. there is nothing to fix, thats bad ***!

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    George Hill Apologist mattie's Avatar
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    Default Re: Rapper Drake is now a Toronto Raptors executive

    I hate the name. I think Raptors sucketh. The color scheme sucks. I dunno. meh.
    Find me on the internets @mattiecolin

    Read it and weep:

    When George Hill is above 15% usage we won 73.5% of games. Below 15% usage we won 61.9%

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    Administrator Roaming Gnome's Avatar
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    Default Re: Rapper Drake is now a Toronto Raptors executive

    Rappers & Celebs.... Eh
    An old fashioned thing called "winning" goes a lot farther towards some of the goals they would like to accomplish.

    Just Sayin'
    Last edited by Roaming Gnome; 09-30-2013 at 04:41 PM.
    ...Still "flying casual"
    @roaminggnome74

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    Let PG Fly Again Soon! ECKrueger's Avatar
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    Default Re: Rapper Drake is now a Toronto Raptors executive

    Quote Originally Posted by Roaming Gnome View Post
    This quote is hidden because you are ignoring this member. Show Quote
    Rappers & Raptors.... Eh

  9. #7

    Default Re: Rapper Drake is now a Toronto Raptors executive

    For some reason I love the Raptor logo. Always thought it was cute. Hate the uniform design though.

    I'm a huge Drake fan so it's cool to see him in involved in the league.
    Last edited by King Tuts Tomb; 10-01-2013 at 08:00 AM.

  10. #8

    Default Re: Rapper Drake is now a Toronto Raptors executive

    http://ftw.usatoday.com/2013/12/nba-...s-drake-night/


    Toronto Raptors to host ‘Drake Night’ in January



    Before the start of the 2013-14 NBA season, the Toronto Raptors officially named Drake a global ambassador. The superstar rapper is sure to have his fingerprints all over Toronto’s 2016 All-Star Weekend festivities, and he’s helping the team with its image redesign that’s set to debut next season.

    In the meantime, the Raptors have announced a special “Drake Night” next month at the Air Canada Centre:


    The game is against the Brooklyn Nets, a team that used to count Jay Z as a minority owner. There will be a special-edition shirt available that somehow ties the Raptors in with Drake’s OVO brand.

    The game will also feature a halftime performance by someone called “Future the Prince,” which is unfortunately not a collaboration between Future and Prince, which would be the greatest thing in the history of music..

    With Drake taking a prominent role in the Raptors’ public image, it’s safe to say this won’t be the last of these themed nights.

  11. #9
    You Did It Joseph!!!! AesopRockOn's Avatar
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    Default Re: Rapper Drake is now a Toronto Raptors executive

    Started from the bottom, now we're here? #dadjokes

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    Default Re: Rapper Drake is now a Toronto Raptors executive

    So, I guess this means Drake is no longer a Heat fan? Will he stop talking about the Heat and rapping about LeBron now?

  13. #11
    Go Colts! Shade's Avatar
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    Default Re: Rapper Drake is now a Toronto Raptors executive

    Oh, Canada.

  14. #12
    FREE LANCE MillerTime's Avatar
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    Default Re: Rapper Drake is now a Toronto Raptors executive

    I'm speechless (and from TO)
    "So, which one of you guys is going to come in second?" - Larry Bird before the 3 point contest. He won.



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    Member Pingu's Avatar
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    Default Re: Rapper Drake is now a Toronto Raptors executive

    Well, now you know Tony Parker will never play for the Raptors...

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    Member Dr. Awesome's Avatar
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    Default Re: Rapper Drake is now a Toronto Raptors executive

    Just when I thought that organization was finally turning itself around...

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