Watching ESPN this morning, it appears the Heat's pre-emptive strategy for today's game is to characterize the Pacers as "chippy". They want to plant the seed that the Pacers are going to play rough and (are you listening refs?) should be kept in check.
As part of ESPN's coverage of today's game, they went back to last year's playoff series and showed where these "chippy" Pacers "started it" with Tyler's hard foul on poor Wade. Once again, Wade's body slam of Collision, the true starting point of the chippy-ness, wasn't mentioned. No, let's just go with the narrative that the Pacers started the dirty play and the poor Heat had to retaliate.
As always, the Heat whine and the media plays along.