I agree with the sentiment that we need to find out. I'm not sure what study he was citing but it would be great if someone could track it down or post it if they already know.
Sookie, the problem is that in Indiana it takes A LOT MORE WINNING to get fans on board. If Sacto, Charlotte, Memphis, Portland or Millwaukee had this team with it's current run, they'd be selling out a lot more games and would have a lot more attendance at this point.
Speaking of Portland, I love the "well they don't have other sports entertainment options"...um, no kidding, they have a MASSIVE advantage in outdoors and cultural entertainment options which is far worse. Cowherd's point was "what the hell are you doing in Indianapolis in the winter because it's not like there are entertainment options around the block." He's right. We don't have the level of cinema or arts options that a lot of other cities have, and the fans not going to Pacers games aren't going to the ISO anyway. We don't have many good, non-strip mall style restaurants, which was his whole dig that when you come to Indy everyone says "you have to go to St. Elmos" because that's the end-all, be-all of "things to do in Indy besides the track". (personally I prefer Mo's and used to prefer Dunaways, but only hardcore downtown types know about them)