You are trying to attract the casual fan though to come see games here and there. They all ready have the die hards like you who will sit anywhere to just watch the game hooked. They need to get the fans who are casual and are picking between movie night for the kids or a Pacers game. That is why I like the idea BoomBady31 put out there. They need to market the prices because your casual fan is not going to be going to Stubhub to find them. They need them in their face. His example of movie night vs a Pacers game is a prime example. You can get seats for cheap and you take two kids and the wife and you probably come out cheaper for a Pacers game.
Steagle posted my message from the Colts board and the more I think about it the butts really will not get there until PG becomes the star that he looks like he is going to be. The city acts like it is this huge football city, but in reality before Peyton the Colts were a joke and I can remember people reading at games and the stadium being pretty empty. Fans say they want a hard nose team that plays hard, but they really want that star player. If PG can tear it up on the national level in the playoffs and hit that stardom level you will see the fans come back.
Sadly Indianapolis really is just a front runner for the most part.