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Thread: Pacers Rebrand Concept [Personal Project]

  1. #1
    Go Paytherth! rel's Avatar
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    Talking Pacers Rebrand Concept [Personal Project]

    Hey everyone,

    Some of you may remember the concept uniforms I did a year ago. Well, I always wanted to revise them and expand on the rebranding which resulted in this larger personal project. For the most part, I liked what I had started but wanted to improve on things many here felt could be better, mainly the wordmark and typeface. I won't explain much here and just let the graphic do the talking...Hope you guys like it!

    http://www.behance.net/gallery/India...EBRAND/4722109

    Last edited by rel; 08-09-2012 at 05:03 PM.

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  3. #2

    Default Re: Pacers Rebrand Concept [Personal Project]

    I don't love the "Indy" with the lowercase i, but I like everything else. The alternate logo might be too close to the Wizards alternate though.

  4. #3

    Default Re: Pacers Rebrand Concept [Personal Project]

    That alternate logo incorporating the state flag is SWEET

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    Let PG Fly Again Soon! ECKrueger's Avatar
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    Default Re: Pacers Rebrand Concept [Personal Project]

    Love. It. Especially the alternate.

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    Shooting for the Moon Day-V's Avatar
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    Default Re: Pacers Rebrand Concept [Personal Project]

    Absolutely fantastic, bro.

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    Pacer Pride, Colts Strong Kid Minneapolis's Avatar
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    Default Re: Pacers Rebrand Concept [Personal Project]

    I like the layout and colors and new logo on the third uni that GHill is wearing, EXCEPT I'd take off the iNDY and replace it with INDIANA or PACERS. Nice work.
    There are two types of quarterbacks in the league: Those whom over time, the league figures out ... and those who figure out the league.

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    Default Re: Pacers Rebrand Concept [Personal Project]

    I think it is a great update on our image, and best of all - it is realistic, I think.

    ...and I actually like the Indy jersey. Maybe with out the lowercase i, but I like the idea of having an Indy jersey.

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    Default Re: Pacers Rebrand Concept [Personal Project]

    Paul George looks like one bad mother lover in that picture.
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    Default Re: Pacers Rebrand Concept [Personal Project]

    Great job rel! I'm a graphic designer as well and I think you've created a really solid style-guide here.

    The uniforms look great and I do really like the alternate uni that G. Hill is wearing, including the use of "indy". The only element I'm not so keen on is the font choice. I understand you're looking to connect the "I" and "P" to the logo, with the use of the little flourish at the top, but I'm not sure it's necessary as it seems a little distracting. The lowercase "i" works for the "indy" alternate, but is a bit uncomfortable when it comes to the full "iNDIANA". I like the uppercase "I" you've used in the "main lockups" section more for the uniforms.

    I think the font looks good on the uniforms, but feels a little disconnected when used in the logo. The Pacer's "P" emblem is a hard image to fit a word next to though. Maybe making "PACERS" a larger element in the overall logo might help?

    Overall, I really like it
    Last edited by pacerDU; 08-09-2012 at 03:00 PM.

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    Default Re: Pacers Rebrand Concept [Personal Project]

    The jerseys are completely badass. The only thing that I would change is that the stem(right word??) in the gray P logo is a bit short. It just doesn't quite look like a "P" to me anyways.

  17. #11
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    Default Re: Pacers Rebrand Concept [Personal Project]

    Not a fan of the type face with treatment to the i, and thus the logo change. But other than that, kick ***! Very nice presentation, Pro level. You working in advertising yet, in school?
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    Default Re: Pacers Rebrand Concept [Personal Project]

    They look real sharp! Although, I dunno about using indy....seems to me that is a nickname for Indianapolis, not Indiana.

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    Default Re: Pacers Rebrand Concept [Personal Project]

    any way to get these in the hands of team personnel?

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  22. #14
    Pacers Fan For Life J7F's Avatar
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    Default Re: Pacers Rebrand Concept [Personal Project]

    Rel - Tell me that you didn't draw the players too...

    I saw the work you were doing on PGs face earlier this year... I believe it is within your talents to have drawn the players too...

    Very nice! But no gold alternate jersey? That will upset some people (jk)
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  23. #15
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    Default Re: Pacers Rebrand Concept [Personal Project]

    There's a lot to like here. I'm not 100% on board, but I'd say I'm 75% on board with it. I really do like those jerseys, though I'm not quite liking the fonts. But otherwise they're pretty great.

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    Default Re: Pacers Rebrand Concept [Personal Project]

    The grey text is a little hard to read above each section IMO, looks good though.

    The alternate color scheme though is a little golden-state-ish for me though. Like the idea of putting Indy on a jersey though.
    Last edited by Trader Joe; 08-09-2012 at 03:49 PM.

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    Default Re: Pacers Rebrand Concept [Personal Project]

    Really well done.

    While I don't agree with all of it, I like a lot of it. If you did all that by yourself, that's pretty impressive.

    -Like the jersey designs and color combo schemes especially
    -Not a huge fan of the "indy", maybe it's because I'm not originally from Indianapolis, but Pacers represent the entire state of Indiana.

  26. #18
    10 - 32 - 50 31andonly's Avatar
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    Default Re: Pacers Rebrand Concept [Personal Project]

    love it. especially the alternate uniform. the "indy" jersey is awesome!
    Thank you Jeff.

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    Default Re: Pacers Rebrand Concept [Personal Project]

    I think it looks amazing. I absolutely love the iP logo and the alternate uniform. The jersey's look absolutely incredible. I would love to see this change made. Amazing work rel as usually.

  28. #20
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    Default Re: Pacers Rebrand Concept [Personal Project]

    I love everything about it. It draws from the awesome Pacers' history but still stands alone as totally unique aand current. Nothing else in the NBA is like it. Someone please get rel a job doing this for the Pacers.
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  29. #21
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    Default Re: Pacers Rebrand Concept [Personal Project]

    Kudos. Love the logo(s) hate the uniform and the court. By far a better update of the logo than the last.

  30. #22
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    Default Re: Pacers Rebrand Concept [Personal Project]

    Thanks for all the comments/critiques! Seems like the small notch on the first letters/logo are a hit and miss so far. The main reason I originally started adding it was to give the logo some motion. At first it was just a mere detail to show speed but when I looked at it again, it began to look like an "i" which I revised towards and ran with. I really just wanted to curve out some corners and make it seem less grounded, which i think the all the past logos suffer from (especially for a team identity that is supposed to evoke speed/racing/motion).

    Really, the main focuses were to emphasize 'Indiana'.
    -"i" in Primary
    -State flag influence in Alternate
    -IndyCar shape in Alternate uni
    -Brickyard pattern at halfcourt (this is one thing I feel like they really should do)

    ...So I really wanted represent the city/state

    Also, I knew that 'Indy' integration would get some dislikes because of its reference to just the city, but that was the one aspect that I let my interest get ahead of the design :P I've always wanted just an Indy jersey being from there, and hey, it's just a concept

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  32. #23
    Go Paytherth! rel's Avatar
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    Default Re: Pacers Rebrand Concept [Personal Project]

    Also, I just realized I uploaded an earlier file*

    Just updated to my latest one (different court)

  33. #24

    Default Re: Pacers Rebrand Concept [Personal Project]

    didn't even notice the brickyard stripe at center court, that's a pretty cool little touch

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  35. #25

    Default Re: Pacers Rebrand Concept [Personal Project]

    I think you did a nice job overall. Although I agree with those who dislike using "Indy" over "Indiana". Every now and then we see someone offer a different design for the Pacers. I think it would be awesome if they made it a contest. Let a fan re-design the court, logo, jersey, etc. I think it would be great marketing.

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