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Thread: Burger King Chicken Fries Are Back!

  1. #1
    Let PG Fly Again Soon! ECKrueger's Avatar
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    Default Burger King Chicken Fries Are Back!

    I don't know if it was just because I was a kid, but my brothers and I loved these as a kid!

    Gonna try to get some tonight! Social media pressuer for the win! It is onlty 12 weeks or while supplies last supposedly though.


    Chicken Fries have taken flight -- again.

    Roughly two years after nixing the slower-selling Chicken Fries from its menu, Burger King is responding to ongoing social media pressure and on Monday brought back the fry-shaped chicken pieces that are placed in over-sized, French fry-like containers and sold nine to a carton for $2.89.

    For Burger King, it's a three legged marketing stool. One leg is the company's recently-stated new mission to limit new product introductions to those that it strongly believes will have bigger impact. A second leg is its continuing bid to appeal to Millennials with social-media focused campaigns -- which is driver for this one. The third leg is simply making better use of an icon that it already has, but had relegated to the menu dust heap perhaps a bit to hastily.

    "Demand for this product is so fanatical that we asked ourselves: Who are we to get in the way of our guests having Chicken Fries?" says Eric Hirschhorn, Burger King's chief marketing officer for North America.

    Social media conversation about Chicken Fries continued long after they were removed from the menu in 2012, says Hirschhorn. That reached a crescendo, he says, earlier this year after BuzzFeed posted a story about some foods folks still crave -- but can't get any more. "This ignited a conversation -- and we're responding," Hirschhorn says.

    At one point, he says, BK was seeing one tweet every 40 seconds about Chicken Fries. Outside of BK's influence, there also was a Change.org petition to bring them back; several dedicated Facebook pages and some Twitter accounts.

    Bringing back old products -- typically, for a limited time -- isn't new. "It's likely a case of bring back a proven menu item at a time when the company could use some excitement," says Sam Oches, editor of the trade publication QSR Magazine.

    McDonald's brings back McRibs annually to stir excitement and boost sales. Wendy's recently brought back its Pretzel Bacon Cheeseburger and today even announced the unusual burger is now a permanent menu item. BK officials are being a bit coy on how long Chicken Fries will be sold this go-round. "As long as supplies last," Hirschhorn says.

    Most marketing efforts behind the Chicken Fries campaign will be social media-focused. There's a Snapchat campaign. A new Tumblr site for Chicken Fries. And on eBay, BK has created a Chicken Fries "Fan Shop" were folks can purchase anything from T-shirts to bumper stickers to bikinis with the "I support Chicken Fries" logo.

    "We have a fanatical base for this product," says Hirschhorn. "Now, they can go buy it in our restaurants."
    BK brings back Chicken Fries
    Bruce Horovitz, USA TODAY
    http://www.usatoday.com/story/money/...edia/13893973/

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    Lifelong Pacer Fan. PGisthefuture's Avatar
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    Default Re: Burger King Chicken Fries Are Back!

    Went and got some as soon as I heard the news. Don't know why they ever got rid of them.

  3. #3
    can't wait to see this v Heisenberg's Avatar
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    Default Re: Burger King Chicken Fries Are Back!

    Is this a thing with you youngins? Those are gross. And get off my lawn.

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    Member presto123's Avatar
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    Default Re: Burger King Chicken Fries Are Back!

    Now if they would just bring back the premium chicken sandwich with the marinara and mozzarella. Or maybe they already did? Been awhile since I've been there.

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    Let PG Fly Again Soon! ECKrueger's Avatar
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    Default Re: Burger King Chicken Fries Are Back!

    Quote Originally Posted by Heisenberg View Post
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    Is this a thing with you youngins? Those are gross. And get off my lawn.
    I have only my 2 brothers as data, but we were 18, 15, and 10 when we had them. They were awesome. Lot of people like them.

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    DIET COKE! Trader Joe's Avatar
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    Default Re: Burger King Chicken Fries Are Back!

    You know you can get frozen chicken fries at the grocery whenever you want?

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    can't wait to see this v Heisenberg's Avatar
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    Default Re: Burger King Chicken Fries Are Back!

    Quote Originally Posted by Trader Joe View Post
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    You know you can get frozen chicken fries at the grocery whenever you want?
    right? and they're the exact same thing, just not fried, like that's a bad thing. seriously, just buy some chicken and make your own, the hardest part's doing the dishes and they're immensely better in every way I imagine.

    at least with the McRib I can't just go scrape a bunch of pork byproducts off the floor at home and call it a patty.

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    Cardiac Colts khaos01207's Avatar
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    Default Re: Burger King Chicken Fries Are Back!

    **** YESSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS
    2013-2014
    The Lost Season

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    ENABEABLER MagicRat's Avatar
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    Default Re: Burger King Chicken Fries Are Back!

    Anybody know when they're bringing back lamb fries?
    PSN: MRat731 XBL: MRat0731

  12. #10
    Let PG Fly Again Soon! ECKrueger's Avatar
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    Default Re: Burger King Chicken Fries Are Back!

    Quote Originally Posted by khaos01207 View Post
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    **** YESSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS
    Glad some others understand haha

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