Colts season ticket renewals drop below 90 percent
It’s hardly doomsday, but Indianapolis Colts season ticket renewals have dipped to 87 percent, the first time they’ve fallen below 90 percent in a decade.
“It is true,” said Pete Ward, the Colts COO, “but it’s also the first time we have had double-digit losses since ’98. So it’s not a shocker.”
Fact is, the Colts went 6-10 in 2001, but that was a blip amidst a relentless run of 10-win seasons.
It was their 2-14 collapse last season that impacted renewals, whose deadline came before the club released iconic quarterback Peyton Manning and fan favorites like tight end Dallas Clark and linebacker Gary Brackett.
With a waiting list of 9,000, the Colts will have no problem maintaining sellouts at Lucas Oil Stadium, but the wait list and Indianapolis’ status as a football town are likely to be tested over the next couple of seasons.