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Thread: NBA Local TV ratings

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    Administrator Unclebuck's Avatar
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    Default NBA Local TV ratings

    Here is a pretty comprehensive article discussing local NBA TV ratings. Will need to click on link to look at the tables. You must give Cleveland a lot of credit as they are 5th in TV ratings. That is impressive. Pacers are not listed which only tells us they are not in the top 5 or botton 5. We had a thread about this a few weeks back what was the pacers number

    http://www.sportsbusinessdaily.com/J.../NBA-RSNs.aspx

    Resurgent NBA’s local ratings up 19 percent

    By John Ourand & John Lombardo, Staff Writers
    Published February 27, 2012, Page 4
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    The NBA is experiencing its strongest TV viewership since the Michael Jordan era, with local ratings up 19 percent and four teams more than doubling last year’s local ratings.

    The Minnesota Timberwolves (+140 percent), Oklahoma City Thunder (+140 percent), Los Angeles Clippers (+138 percent) and Philadelphia 76ers (+112 percent) have more than doubled their local TV ratings this year, according to Nielsen figures through the middle of the month.

    “The fans are happy to have the NBA back and it’s reflected in the ratings,” said Jeff Krolik, executive vice president of Fox Sports Networks, which oversee RSNs that cover three of those four teams. “It’s another example of the power of live sports.”

    The numbers are just as good nationally, where ABC, ESPN, TNT and NBA TV are on pace to post their highest NBA game ratings ever. Through four games, ABC is averaging 2.063 million viewers, up 10 percent. Through 21 telecasts, TNT is averaging 2.7 million viewers, up 25 percent from last season. ESPN is averaging 2.063 million viewers through 28 games, up 20 percent. And NBA TV is averaging 352,000 viewers through 52 games, up 52 percent.

    The league’s best local ratings story is in New York, where the NBA’s newest star in Knicks guard Jeremy Lin is driving ratings increases to unseen heights at MSG Network. Knicks games on Feb. 17 and Feb. 20, against two of the worst NBA teams in the New Orleans Hornets and New Jersey Nets, became the highest-rated regular-season games on MSG since the network first began tracking ratings during the 1988-89 season.

    Both games generated a 7.3 rating (540,788 households), helping the network’s ratings jump 82 percent in the average season-to-date household rating through Feb. 22 compared with the first 27 games on MSG Network last season (2.46 rating vs. 1.35 rating; 181,740 households vs. 101,457 households).

    The ratings increase has brought a double-digit increase in advertising rates, with ad revenue also up by more than 10 percent on MSG to date.

    “Lin has turbocharged a trend that was already occurring last year,” said Michael Bair, president of MSG Media. “The combination of the Knicks’ surge along with the compelling Lin story has had a profound effect on demand and viewership.”

    Bair said MSG’s dispute that kept the RSN dark on Time Warner Cable for the season’s first month and a half helped drive interest in the team.

    “There was pent-up demand because we were not on Time Warner and there was a bit of a hangover effect from that,” Bair said.

    Strong TV stories are all over the map so far this season. Spurs games on FS Southwest are generating the league’s biggest local ratings (7.94), even though its TV ratings are down 17 percent from last year. Heat games on Sun Sports are a distant second (6.49), but up 29 percent from last year.

    Lakers games on FS West draw the biggest local audience, with an average of 258,000 homes tuning into each Lakers game (down 4 percent from last year). Bulls games on Comcast SportsNet Chicago are second, attracting an average of 213,000 homes, which is up 53 percent.

    RSN Ratings: The NBA's Midseason Report
    Overall Ratings
    Top 5
    TeamRSNAvg. 2011-12 rating
    San Antonio SpursFS Southwest 7.94
    Miami HeatSun Sports6.49
    Chicago BullsCSN Chicago 6.10
    Oklahoma City ThunderFS Oklahoma 5.97
    Cleveland CavaliersFS Ohio 4.91
    Bottom 5
    Milwaukee BucksFS Wisconsin 1.62
    Houston RocketsFS Houston 1.56
    Charlotte BobcatsSportSouth 1.15
    Washington WizardsCSN Mid-Atlantic 1.13
    New Jersey NetsYES0.38
    Change In Rating
    Top 5
    TeamRSNChange in avg. rating
    Minnesota TimberwolvesFS North 140.4%
    Oklahoma City ThunderFS Oklahoma 139.8%
    Los Angeles ClippersPrime Ticket 137.7%
    Philadelphia 76ersCSN111.8%
    New York KnicksMSG 71.2%
    Bottom 5
    San Antonio SpursFS Southwest -17.5%
    Washington WizardsCSN Mid-Atlantic -19.9%
    Boston CelticsCSN New England-28.5%
    Phoenix SunsFS Arizona -36.5%
    Houston RocketsFS Houston -40.5%
    Overall Viewers
    Top 5
    TeamRSNAvg. no. of HHs
    Los Angeles LakersFS West258,000
    Chicago BullsCSN Chicago213,000
    New York KnicksMSG149,000
    Miami HeatSun Sports103,000
    Los Angeles ClippersPrime Ticket102,000
    Bottom 5
    New Jersey NetsYES28,000
    Washington WizardsCSN Mid-Atlantic27,000
    Memphis GrizzliesSportSouth21,000
    Milwaukee BucksFS Wisconsin15,000
    Charlotte BobcatsSportSouth13,000
    Change In Viewers
    Top 5
    TeamRSNChange in avg. no. of viewers
    Chicago BullsCSN Chicago+73,000
    New York KnicksMSG+60,000
    Los Angeles ClippersPrime Ticket+58,000
    Philadelphia 76ersCSN+45,000
    Minnesota TimberwolvesFS North+37,000
    Bottom 5
    San Antonio SpursFS Southwest-11,000
    Los Angeles LakersFS West-15,000
    Houston RocketsFS Houston-23,000
    Phoenix SunsFS Arizona-28,000
    Boston CelticsCSN New England
    Last edited by Unclebuck; 02-28-2012 at 09:34 AM.

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    Default Re: NBA Local TV ratings

    I tried looking around but couldn't find any numbers on the Pacers. I was hoping the article had details for all the teams.


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    Default Re: NBA Local TV ratings

    I expect the Pacers are close to the same or a bit higher than last year. Just a guess, but still
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    Default Re: NBA Local TV ratings

    it blows my mind that some teams don't have enough people watching on TV to fill their arena

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    Administrator Unclebuck's Avatar
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    Default Re: NBA Local TV ratings

    Quote Originally Posted by PacersCenter View Post
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    I tried looking around but couldn't find any numbers on the Pacers. I was hoping the article had details for all the teams.

    http://www.pacersdigest.com/showthre...Pacers+ratings



    Read this thread, there is a link that shows the pacers highest rated game thius far was the Jazz game and it received a 3.7 rating. The cavs average 4.9 and that is good for 5th in the NBA
    Last edited by Unclebuck; 02-28-2012 at 11:16 AM.

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    Default Re: NBA Local TV ratings

    sucks that none of our numbers are up there to see, but I guess thats better than being in any of those 'Bottom 5' slots

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    Default Re: NBA Local TV ratings

    Quote Originally Posted by rel View Post
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    sucks that none of our numbers are up there to see, but I guess thats better than being in any of those 'Bottom 5' slots

    http://www.pacersdigest.com/showthre...Pacers+ratings

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    Default Re: NBA Local TV ratings

    Unclebuck is there anywhere I can find numbers for our team?

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    Default Re: NBA Local TV ratings

    A couple of things:

    1) It's impressive that Cleveland's ratings are still so good.

    2) The Celtics' ratings have gone down by a whopping 28.5%! Boston is such a front-running sports town. People here talk about how Indy is fickle, but at least we can play the small market card. Boston OTOH is a massive market and the Celtics attendance was poor in the mid 2000's before the Big 3 came together. This is despite the fact that they are the most successful franchise in the history of the league that plays in a large market. It looks like Boston is once again on the path to abandoning the Celtics.

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    Default Re: NBA Local TV ratings

    Quote Originally Posted by LetsTalkPacers View Post
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    Unclebuck is there anywhere I can find numbers for our team?

    If I knew I would post in this thread.

    If I were to piece this together and considering 3.7 is the highest of the season I would guess the pacers average around 2.5, which I would guess would put them just below average probably between 16th and 20th. All just guesses on my part

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    Quote Originally Posted by Sollozzo View Post
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    A couple of things:

    1) It's impressive that Cleveland's ratings are still so good.

    2) The Celtics' ratings have gone down by a whopping 28.5%! Boston is such a front-running sports town. People here talk about how Indy is fickle, but at least we can play the small market card. Boston OTOH is a massive market and the Celtics attendance was poor in the mid 2000's before the Big 3 came together. This is despite the fact that they are the most successful franchise in the history of the league that plays in a large market. It looks like Boston is once again on the path to abandoning the Celtics.

    Good points - I also don't understand why Houston is down 40%
    And when you conisder that the Nets are in the NY market and only 28,000 people watch, that is so low. .38%

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    Default Re: NBA Local TV ratings

    I wonder if the shorter season, placing more importance on each game, as well as creating momentum with each team having some many games so close together is proving to be a good thing?
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    Default Re: NBA Local TV ratings

    Quote Originally Posted by Unclebuck View Post
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    Good points - I also don't understand why Houston is down 40%
    And when you conisder that the Nets are in the NY market and only 28,000 people watch, that is so low. .38%

    The Nets might as well play in Anarctica. I don't think anyone in that metro area cares about them.

    It will be interesting to see if they pick up viewers when they move to Brooklyn.

    Houston is puzzling.

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    Quote Originally Posted by Heisenberg View Post
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    it blows my mind that some teams don't have enough people watching on TV to fill their arena
    For those that were advocating blackouts to help fill the arena, numbers like that really make you wonder if that idea would just be marketing suicide in some cases. Teams might be better off having the broadcast to at least get some free advertising to attend games versus being "out of sight, out of mind".
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    Default Re: NBA Local TV ratings

    Quote Originally Posted by Bball View Post
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    I wonder if the shorter season, placing more importance on each game, as well as creating momentum with each team having some many games so close together is proving to be a good thing?

    I think starting on Christmas Day was a huge deal - it got the season off quickly in their highest profile regular season games. Compare that to starting basically on Halloween - that is a big difference. Plus fewer number of games has to help some. I don't think having so many games close together is helping, (although I could be wrong).

    I've advocated the NBA going to a set schedule. Meaning certain teams always play oin certain days. Like Pacers play every Tuesday, Friday and Sunday so fans know when to look for games.

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    Default Re: NBA Local TV ratings

    Tweeted the link to Anthony Schoettle at the IBJ. He says he'll try to get some precise Pacers numbers from Fox and Nielsen this week......
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    Default Re: NBA Local TV ratings

    Quote Originally Posted by MagicRat View Post
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    Tweeted the link to Anthony Schoettle at the IBJ. He says he'll try to get some precise Pacers numbers from Fox and Nielsen this week......
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    Default Re: NBA Local TV ratings

    Also, the Knicks massive jump in ratings shows that big markets are just as fickle as little ones like Indy. But NY is so big that it would virtually be impossible to not fill a 19,000 seat gym every night. But per capita wise, I bet the Knicks were about as popular in NY in the 2000s as the Pacers were here, IE no one cared about them.

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    Default Re: NBA Local TV ratings

    Interesting that San Antonio is #1 in average ratings, despite being among the five teams with the worst change in ratings from last season - losing 17% of their average rating. Seems like an odd time to stop watching that team..

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    Default Re: NBA Local TV ratings

    With both Houston and SA dropping off, I wonder if Dallas has grabbed a bigger chunk of the Texas market.

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    Default Re: NBA Local TV ratings

    Quote Originally Posted by Derek2k3 View Post
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    With both Houston and SA dropping off, I wonder if Dallas has grabbed a bigger chunk of the Texas market.

    I don't think it works like that, at least not on local TV. I do not believe if you live in Dallas for example you can watch the Rockets and Spurs games also. I believe you only get the local team. So I don't think one impacts the other because you don't have a choice

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    Default Re: NBA Local TV ratings

    Quote Originally Posted by Unclebuck View Post
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    I don't think it works like that, at least not on local TV. I do not believe if you live in Dallas for example you can watch the Rockets and Spurs games also. I believe you only get the local team. So I don't think one impacts the other because you don't have a choice
    I understand that, I'm more thinking along the lines of that fan market. Basically, I wonder if some SA/Hou fans jumped ship and started rooting for Dallas, which would make them less inclined to watch one of the other teams.

    But, no way to substantiate that, so it's basically an unfounded guess at the moment

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