http://espn.go.com/nba/truehoop/miamiheat/

WTF is this?

I've seen it at the top on ESPN.com, but never actually paid much attention.

They actually dedicated a whole section of their website to the Miami Heat?

Yeah the Heat are a great team, but they don't run the NBA and the Heat are just 1 of the 30 teams.

After all, they aren't the defending champions.