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Well, in the admittedly limited amount of NBA basketball I watched in the last 10 years, the ISO to the super scorer is the standard play in basketball.
It is one of the reasons I believe the alternative I'm trying to describe is actually practical. IMHO the superstar focus leaves itself open to weakness on a number of tactical fronts.
I'm in complete agreement with you on this point. For the most part I much prefer offensive sets to a plain iso.
This Truehoop post focuses mostly on crunch time but it details nicely what I see as the pitfalls of too much iso and not enough movement.
Having said all that, when I watch basketball there are times when extreme talent can overcome the restrictions of how basketball should be played. To paraphrase KStat (although he may not have meant it this way), Michael Jordan, and other great players, can "break" basketball. A bad shot by Jordan, or Bird or Kobe, is not a bad shot. It's a great shot because of their talent, as well as the psychological aspect of dominating another player. I always love to listen to interviews with players who have played against Kobe because they sound so defeated. They sound almost resigned to the fact that Kobe will score on them whenever he wants. That psychological aspect can't be quantified but I see it as valuable nonetheless.
The problem with this strategy is that basketball doesn't require maximum effort at all times. NFL games require full effort but there are only about 10 minutes of actual action in an NFL game.
Even during half-court sets, it is quite possible to keep the other team moving and expending a great deal of energy. In fact it often leads to better scoring chances.
Constant speed doesn't create shots so much as changing speeds. Deception and obfuscation play a larger part in basketball than I think a lot of people realize.
The dimensions of the court also make spacing more important than movement a lot times. Sometimes the best play an NBA player can make is to stand still and wait. College basketball benefits more from the style you're describing where the players are small and slower.
All of these things necessitate intelligence and body control more than effort or energy.