There's a MADD Cowboy on the loose at Riverdale High, but that's no reason to panic.
The cowboy in question is Dallas tight end Jason Witten. And he's talking about the dangers of underage drinking as part of a Mothers Against Drunk Driving program that appeals not to just Archie, Jughead and the others, but to teenagers and parents in the real world, too.
So, in a bid to help bridge that gap, MADD contacted Archie Comics about PowerTalk 21, an April 21 national event that seeks to have parents talking to their children about underage drinking.
"One of the things that was discussed was the possibility of doing a story, involving Jason Witten," said Victor Gorelick, president and editor-in-chief of Archie Comics.
And that's what transpires in Archie Double Digest No. 217, out this week in comic shops, which opens with prom around the corner and plans for a party with parents out of town.