http://www.indystar.com/article/2011...markets-chance
by
Bob Kravitz
Herb Simon looks at his Indiana Pacers, his small-market team with its small-market revenues, and wonders how he will compete in the years to come. He's not alone. Ownership all throughout the NBA, in places not named Miami, New York, Chicago and Los Angeles, are asking how they are going to challenge the big-market hegemony when all the superstars are colluding to go to the Heat, Knicks, Lakers and others.
LeBron James and Chris Bosh to the Heat. Carmelo Anthony to the Knicks. Deron Williams to the New Jersey/Brooklyn Nets. Dwight Howard threatening to leave Orlando. Leaving Cleveland, Toronto, Denver, Utah and Orlando to wonder how they can compete -- much less survive -- in a league that gets top-heavier each passing month.
"I'm a little concerned about the gravitation away from the smaller teams,'' Simon said. "If Green Bay can win (an NFL) championship with 100,000 population, then we should be able to win a championship, too.''
I don't have an issue with the megastars who use their power to join other stars in the bigger markets. That's their right. They are simply taking full advantage of a system that gives them the opportunity to win titles and maximize their brands. What we're seeing is the AAU-izaton of the NBA, with the top players wanting to join other stars to form super-teams, just like they did throughout the summers of their youth.
But the NBA has to put a brake to this trend, before the league becomes a collection of four or five super teams and 25 others that have absolutely no hope to compete for titles.
"We need to even the playing field and do something about the disparity in revenues,'' Simon said. "It shouldn't be only the large markets who win championships. So I think the owners are very united on the tack we want to take to make the system fairer for everybody.''
It used to be that superstars tended to remain with their teams because of the Bird Exception, which gave the original team the opportunity to pay its player more money, with more years on the contract, than anybody else.
Now, though, the money is so huge everywhere, superstars are saying, "Look, I'm making more than I'll ever spend in six lifetimes. I'll take $8 million less to play in Miami and win championships.''
Again, I don't blame them. Didn't we always criticize them for being all about the money? Now they're showing they're all about the championships and the lifestyle.
But the system has to change with this upcoming collective bargaining agreement.
There needs to be more revenue sharing, to start.
There also needs to be either a hard salary cap -- right now it's softer than my midsection -- or the ability to apply an NFL-like franchise tag on top players.
A professional league is only as strong as its weakest members. The NBA is going to benefit wildly in the short term from this talent migration to the big markets; fans love super teams, and the league's ratings are showing that. But in time, you're going to end up with 20 teams or more struggling to compete, struggling to put fannies in the seats. At some point, the Heat, Knicks and Lakers have to play somebody.
One of the many reasons the NFL matters more than any other American professional sports league is that everybody has a reasonable chance to compete for a title. There are revenue disparities between teams, but generally, revenue-sharing and the salary cap give well-managed franchises a chance to win a Super Bowl. Like the Saints and Colts. Like the Packers and Steelers.
Now, there are exceptions to the rule in the NBA. The San Antonio Spurs play in a smaller market and currently have the league's best record. That's because they've drafted brilliantly -- not just Tim Duncan as the no-brainer No. 1 choice, but Tony Parker (28th pick, one pick after Jamaal Tinsley), Manu Ginobili (57th pick), DeJuan Blair (37th) and George Hill (26th). Brilliant management and talent evaluation can overcome a middling (13th) payroll.
There's the Oklahoma City Thunder, another small-market team. They've rebuilt by bottoming out, then striking gold in the draft with Kevin Durant and Russell Westbrook.
It can be done. But it's becoming more and more unlikely.
The current salary cap is $58.04 million, and teams begin paying a dollar-for-dollar luxury tax when they exceed $70.307 million. Some teams paying the luxury tax (Lakers, Magic, Mavericks and Celtics) are among those expected to contend for a title.
The Pacers are 22nd in the league in payroll.
"Money still matters a great deal,'' Simon said. "That's why you see the people who can spend the most money have the most talent right now.''
Don't blame the superstars for exercising their rights. But if the NBA fails to forge a new agreement that gives the Pacers of the world a chance to compete, the league is in deeper trouble than it knows
by
Bob Kravitz
Herb Simon looks at his Indiana Pacers, his small-market team with its small-market revenues, and wonders how he will compete in the years to come. He's not alone. Ownership all throughout the NBA, in places not named Miami, New York, Chicago and Los Angeles, are asking how they are going to challenge the big-market hegemony when all the superstars are colluding to go to the Heat, Knicks, Lakers and others.
LeBron James and Chris Bosh to the Heat. Carmelo Anthony to the Knicks. Deron Williams to the New Jersey/Brooklyn Nets. Dwight Howard threatening to leave Orlando. Leaving Cleveland, Toronto, Denver, Utah and Orlando to wonder how they can compete -- much less survive -- in a league that gets top-heavier each passing month.
"I'm a little concerned about the gravitation away from the smaller teams,'' Simon said. "If Green Bay can win (an NFL) championship with 100,000 population, then we should be able to win a championship, too.''
I don't have an issue with the megastars who use their power to join other stars in the bigger markets. That's their right. They are simply taking full advantage of a system that gives them the opportunity to win titles and maximize their brands. What we're seeing is the AAU-izaton of the NBA, with the top players wanting to join other stars to form super-teams, just like they did throughout the summers of their youth.
But the NBA has to put a brake to this trend, before the league becomes a collection of four or five super teams and 25 others that have absolutely no hope to compete for titles.
"We need to even the playing field and do something about the disparity in revenues,'' Simon said. "It shouldn't be only the large markets who win championships. So I think the owners are very united on the tack we want to take to make the system fairer for everybody.''
It used to be that superstars tended to remain with their teams because of the Bird Exception, which gave the original team the opportunity to pay its player more money, with more years on the contract, than anybody else.
Now, though, the money is so huge everywhere, superstars are saying, "Look, I'm making more than I'll ever spend in six lifetimes. I'll take $8 million less to play in Miami and win championships.''
Again, I don't blame them. Didn't we always criticize them for being all about the money? Now they're showing they're all about the championships and the lifestyle.
But the system has to change with this upcoming collective bargaining agreement.
There needs to be more revenue sharing, to start.
There also needs to be either a hard salary cap -- right now it's softer than my midsection -- or the ability to apply an NFL-like franchise tag on top players.
A professional league is only as strong as its weakest members. The NBA is going to benefit wildly in the short term from this talent migration to the big markets; fans love super teams, and the league's ratings are showing that. But in time, you're going to end up with 20 teams or more struggling to compete, struggling to put fannies in the seats. At some point, the Heat, Knicks and Lakers have to play somebody.
One of the many reasons the NFL matters more than any other American professional sports league is that everybody has a reasonable chance to compete for a title. There are revenue disparities between teams, but generally, revenue-sharing and the salary cap give well-managed franchises a chance to win a Super Bowl. Like the Saints and Colts. Like the Packers and Steelers.
Now, there are exceptions to the rule in the NBA. The San Antonio Spurs play in a smaller market and currently have the league's best record. That's because they've drafted brilliantly -- not just Tim Duncan as the no-brainer No. 1 choice, but Tony Parker (28th pick, one pick after Jamaal Tinsley), Manu Ginobili (57th pick), DeJuan Blair (37th) and George Hill (26th). Brilliant management and talent evaluation can overcome a middling (13th) payroll.
There's the Oklahoma City Thunder, another small-market team. They've rebuilt by bottoming out, then striking gold in the draft with Kevin Durant and Russell Westbrook.
It can be done. But it's becoming more and more unlikely.
The current salary cap is $58.04 million, and teams begin paying a dollar-for-dollar luxury tax when they exceed $70.307 million. Some teams paying the luxury tax (Lakers, Magic, Mavericks and Celtics) are among those expected to contend for a title.
The Pacers are 22nd in the league in payroll.
"Money still matters a great deal,'' Simon said. "That's why you see the people who can spend the most money have the most talent right now.''
Don't blame the superstars for exercising their rights. But if the NBA fails to forge a new agreement that gives the Pacers of the world a chance to compete, the league is in deeper trouble than it knows
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