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Media Contact:
Katie Greene
Marina Maher Communications
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kgreene@mahercomm.com
head & shoulders Insures Troy Polamalu’s Hair
$1MM Insurance Policy Guarantees Troy’s Full and Thick Hair

Cincinnati, OH, August 30, 2010 /PRNewswire/ — In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.

“head & shoulders has gone above and beyond this year by insuring my Samoan locks for a cool $1 million. This reinforces that my full and thick hair is unstoppable,” says Troy Polamalu. “In developing this unique policy, we recognize that Troy Polamalu’s famed head of hair is truly legendary and we are proud to partner with head & shoulders to protect it,” says Jonathan Thomas of Watkins Syndicate at Lloyd’s of London.

Troy’s hair is so renowned that he has not cut it in over seven years, making his hair so ridiculously full and thick that end to end it spans 100 football fields. With this remarkable hair trait and now an insurance policy, Troy and head & shoulders can truly claim that his hair has it all, including its very own website, Troyshair.com. This is an interactive experience where fans can win outrageously cool NFL prizes including a Super Bowl XLV VIP package all while learning about Troy’s secret weapon, head & shoulders Hair Endurance for Men.

“Hair Endurance for Men cleans Troy’s scalp and hair to keep it looking full and thick despite the beating his hair takes on and off the field,” says April Anslinger, Brand Manager of head & shoulders at Procter and Gamble. “We are proud to insure his hair knowing that head & shoulders is the essential part of the daily grooming regime that makes his hair so recognizable.”

To learn more about head & shoulders and how Hair Endurance cleans to give fuller, thicker looking hair, visit www.Troyshair.com.