Ochocinco Gets His Own Cereal
Published: Tuesday, 24 Aug 2010 | 5:06 PM ET
By: Darren Rovell
CNBC Sports Business Reporter
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Watch out world. Chad Ochocinco is getting his own cereal. The flashy Cincinnati Bengals wide receiver will be on boxes of "Ochocinco's," sold exclusively at Cincinnati-area Kroger's and on the Web site of the company that markets the cereal, PLB Sports beginning Sept. 7.
Ty Ballou, president of PLB Sports, said that a successful run would be to sell 100,000 boxes, but if the Bengals make it to the Super Bowl, he could imagine hitting the 1 million mark.
PLB Sports has been making athlete food products 14 years. Its most famous product was Flutie Flakes, named after Buffalo Bills quarterback Doug Flutie, which sold nearly three million boxes. Next was Kurt Warner's Crunch Time Cereal, which sold 300,000 boxes a decade ago when St. Louis Rams quarterback came out of nowhere and brought the team to the Super Bowl.
Ballou says he's not counting out Ochocinco -- who is a social media magnet -- from the sales record books.
"When we sold Flutie Flakes, that was before Twitter and Facebook," Ballou said. "It's a different world out there now."
The cereal named after the wide receiver, who was fined $25,000 Tuesday for tweeting during a Bengals preseason game, is a honey nut oat cereal that is similar to Cheerios. It will retail for $3.
PLB Sports actually sold cereal named after Ochocinco's new teammate Terrell Owens. "TO's" sold 63,000 boxes to fans in Buffalo where he played last year