What has happened to it? Was it the Goodyear tire fiasco? The economy? The change from Sat to Sunday? The date change to July from Aug? Nascar jumped the shark?
Or is it just me being too busy to notice?... It just seems like the buzz is gone entirely this year. Crowds were obviously down last year. And things aren't looking good for this year from what I'm hearing. There's even speculation in some corners that the BY400's days might be numbered.
Hard to believe how quickly it's lost its luster without any great fissure to argue as the driving force.
Also, the BY400 is again the BY400. It no longer has a corporate sponsor (which was Allstate). I think Golden Corral has a TV sponsorship so on TV it will be something like "Golden Corral presents the Brickyard 400" or "The Brickyard 400 brought to you by Golden Corral". But those don't pay IMS anything.
Of course you'd think in a down economy they'd accept a much lower number for the rights to at least a 1 year sponsorship (so they'd have something for the bank as opposed to nothing (at least as far as naming rights go)... but I guess they consider that ultimately lowering the market value as opposed to holding out for larger dollar and longer term contracts.