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Thread: Orlando Magic unveil new logo

  1. #1

    Default Orlando Magic unveil new logo

    http://www.bizjournals.com/orlando/s...ports_business

    Orlando Magic unveil new logo
    Orlando Business Journal

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    The Orlando Magic unveiled a new team logo in anticipation of the fall opening of the new Amway Center.

    The logo, which slightly resembles the current design, has a sharper look with the iconic Orlando Magic “star ball.”

    “This new logo signifies the beginning of a new era of excellence for the Orlando Magic and our fans. We are excited about where our team is and the direction we are headed as we build on the legend already created and look forward to what the future holds,” said Alex Martins, chief operating officer for the Magic, in a prepared statement.

    The new logo already has been incorporated into the team’s merchandise and is available online at www.orlandomagicshop.com.

    The new $380 million Amway Center is expected to open in October, and will feature 20,000 seats for events (18,500 for NBA games), 60 suites and 1,400 club seats.

    Read more: Orlando Magic unveil new logo - Orlando Business Journal
    Last edited by Roaming Gnome; 06-16-2010 at 02:24 PM. Reason: saving them the trip

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  3. #2
    Whale Shepherd cdash's Avatar
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    Default Re: Orlando Magic unveil new logo

    Whatever. It seems like they tinker with their uniforms or logo every year.

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  5. #3

    Default Re: Orlando Magic unveil new logo

    Um...so they changed the font. That's exciting.

  6. #4
    I'm on a MAC! graphic-er's Avatar
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    Default Re: Orlando Magic unveil new logo

    Gotta sell more Jerseys!

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    Default Re: Orlando Magic unveil new logo

    This one looks too serious. I like the old one(s) better. They were more fun.

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    Default Re: Orlando Magic unveil new logo

    I can barely tell the difference.

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    Default Re: Orlando Magic unveil new logo

    The only difference I can tell is at the gift shop cash registers.
    ...Still "flying casual"
    @roaminggnome74

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    Default Re: Orlando Magic unveil new logo

    Quote Originally Posted by graphic-er View Post
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    Gotta sell more Jerseys!
    Quote Originally Posted by Roaming Gnome View Post
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    The only difference I can tell is at the gift shop cash registers.
    I would say more t-shirts and other items with the logo on it. Jersey sales I'm sure wouldn't be affected by this change at all since the logo itself isn't on any of their jerseys. As a matter of fact the script's font has now been used for two seasons.

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    Headband and Rec Specs rexnom's Avatar
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    Default Re: Orlando Magic unveil new logo

    Looks exactly the same to me.

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    Default Re: Orlando Magic unveil new logo

    I figured it would have been the Sorcerer's hat from Disney's Fantasia.

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    Default Re: Orlando Magic unveil new logo

    Quote Originally Posted by ESutt7 View Post
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    Um...so they changed the font. That's exciting.
    Yep. This is about as exciting as when we did it in 2006.

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    Default Re: Orlando Magic unveil new logo

    Couldn't they have at least considered cashing in on the Harry Potter craze and made the logo either a wand or a hand wielding/using a wand to cast a spell or something? Or does that make too much sense?

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    Default Re: Orlando Magic unveil new logo

    Quote Originally Posted by Hicks View Post
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    Couldn't they have at least considered cashing in on the Harry Potter craze and made the logo either a wand or a hand wielding/using a wand to cast a spell or something? Or does that make too much sense?
    That would overlap with the Wizards and confuse everyone!

    The Jazz "updated" their logo by using navy, green, and gold as their official colors and also "reintroducing" the old Jazz note logo from their good ole days.
    http://www.nba.com/jazz/news/1011_newlogos.html
    Last edited by Roaming Gnome; 06-16-2010 at 07:36 PM. Reason: Saving you the trip

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    Default Re: Orlando Magic unveil new logo

    Quote Originally Posted by ESutt7 View Post
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    The Jazz "updated" their logo by using navy, green, and gold as their official colors and also "reintroducing" the old Jazz note logo from their good ole days.
    http://www.nba.com/jazz/news/1011_newlogos.html
    The updated logo doesn't look THAT bad....but the old note logo with those colors is absolutely hideous.

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    Default Re: Orlando Magic unveil new logo

    Quote Originally Posted by ESutt7 View Post
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    That would overlap with the Wizards and confuse everyone!

    The Jazz "updated" their logo by using navy, green, and gold as their official colors and also "reintroducing" the old Jazz note logo from their good ole days.
    http://www.nba.com/jazz/news/1011_newlogos.html
    I like it.

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    Default Re: Orlando Magic unveil new logo

    Looks like the trend is to go to "classic logos".

    Just look at the NHL over the last decade with the Caps, Pens, and Islanders... Now the Jazz and last year the 76'ers in the NBA.

    Hell, who knows... Maybe the hideous hand and tennis ball will grace the Pacers center court in the future...
    ...Still "flying casual"
    @roaminggnome74

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    Default Re: Orlando Magic unveil new logo

    Quote Originally Posted by Roaming Gnome View Post
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    Looks like the trend is to go to "classic logos".

    Just look at the NHL over the last decade with the Caps, Pens, and Islanders... Now the Jazz and last year the 76'ers in the NBA.

    Hell, who knows... Maybe the hideous hand and tennis ball will grace the Pacers center court in the future...
    Make the ball look more like a bball than a tennis ball and it'd probably work.

  23. #18
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    Default Re: Orlando Magic unveil new logo

    Quote Originally Posted by Hicks View Post
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    Make the ball look more like a bball than a tennis ball and it'd probably work.
    I'd probably really like that.
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    Default Re: Orlando Magic unveil new logo

    Quote Originally Posted by Roaming Gnome View Post
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    Looks like the trend is to go to "classic logos".

    Just look at the NHL over the last decade with the Caps, Pens, and Islanders... Now the Jazz and last year the 76'ers in the NBA.

    Hell, who knows... Maybe the hideous hand and tennis ball will grace the Pacers center court in the future...
    Quote Originally Posted by Hicks View Post
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    Make the ball look more like a bball than a tennis ball and it'd probably work.
    If we were to look at doing this, forget making it look "more like a basketball". I think if you want to capture what the image used to be, you can't fiddle with it, otherwise it's not the same. Philly did it perfectly. They didn't do anything different to the logo to change the original identity outside of putting the word Philadelphia under the logo.

    The modernization of our logo happened in 1990. That is the end result you get for trying to make that logo more futuristic or "down with the times". Leaving the original logo be is the only way to go in my opinion.

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    Default Re: Orlando Magic unveil new logo

    Quote Originally Posted by duke dynamite View Post
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    Leaving the original logo be is the only way to go in my opinion.
    I agree!
    Leave THAT old logo be.... On the scrap heap!
    ...Still "flying casual"
    @roaminggnome74

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    Default Re: Orlando Magic unveil new logo

    Quote Originally Posted by Roaming Gnome View Post
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    I agree!
    Leave THAT old logo be.... On the scrap heap!
    What I meant by that is if you want to use it, use it, but don't change a thing. Otherwise keep in in the history books.

    I've got to say, next to the Montreal Expos logo, the old "tennis ball" logo has to be one of the best in sports past.

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    Default Re: Orlando Magic unveil new logo

    Quote Originally Posted by Roaming Gnome View Post
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    Looks like the trend is to go to "classic logos".

    Just look at the NHL over the last decade with the Caps, Pens, and Islanders... Now the Jazz and last year the 76'ers in the NBA.

    Hell, who knows... Maybe the hideous hand and tennis ball will grace the Pacers center court in the future...
    It's a white hand, so this will be another move by Larry to get "his kind of player".
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