PETA asks Bird to stop endorsing McDonald's
By Jeff Rabjohns
Posted: February 11, 2010.Comments (32) Recommend (1) E-mailPrintShare.A
PETA hopes to help draw attention to the plight of birds by appealing to another bird. Larry Bird, that is.
People for the Ethical Treatment of Animals sent a letter on Wednesday to the Indiana Pacers president, asking him to stop endorsing McDonald's.
PETA claims that in McDonald's U.S. operations, "chickens still have their throats cut while they are conscious and many are scalded to death in defeathering tanks," while McDonald's European operations render chickens unconscious before they are processed.
"With the nagging back problems that plagued him throughout his career, Bird is the first person who should sympathize with the millions of chickens who are killed for McDonald's -- chickens whose wings, legs and backs are routinely broken," PETA director Dan Shannon, who describes himself as a lifetime Boston Celtics fan, said in a release.
Bird has appeared in McDonald's commercials dating to his playing days in Boston and was in another that debuted during Sunday's Super Bowl.
Bird was out of town Wednesday and unavailable for comment, a team spokesman said.