I didn't write this. I am not Kelly Dwyer. I used to think Kelly was hilarious and insightful ... his 2000 Pacers preview article back on NBATalk.com was the funniest bit of sports journalism I've ever seen (it was presented as "Presidential Debate style", with Reggie and Isiah Thomas arguing about the confusing state of the Pacers as they dismantled an NBA Finals team but still had their two best players... I digress...) But this piece, even with several valid points is not well-written.
Sadly, I think Kelly spends too much time trying to be "Bill Simmons to the non-Boston world". There are some decent points in there but they don't really make it out. Its worth a skim, but probably not a full, indepth read.