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Thread: LeBron filmed a Super Bowl commercial

  1. #1

    Default LeBron filmed a Super Bowl commercial

    Is Cleveland Cavs star LeBron James now hawking McDonald's?
    By Brian Windhorst
    January 06, 2010, 1:59PM
    LeBron JamesAPCleveland Cavaliers' LeBron James might appear in a Super Bowl commercial for McDonald's. CLEVELAND, Ohio -- Could LeBron James and his LRMR Marketing company be close to landing a new major partnership?

    On Monday, James flew to Indianapolis and spent the day shooting a commercial with Orlando Magic star Dwight Howard and Boston Celtics legend Larry Bird. It is believed that the commercial is for McDonald's and is planned to run during the Super Bowl, which would signify a significant new sponsorship opportunity for James.

    Indiana Pacers fan blog Indy Cornrows reported the spot was filmed at Conseco Fieldhouse and that it is a throwback to a famous Bird commercial with Michael Jordan where the stars played a game of H-O-R-S-E. Jordan and Bird first debuted the spot on Super Bowl coverage in 1993 as they fought over a Big Mac and fries, creating and then hitting numerous impossible shots and adding "nothin' but 'net" at the end.

    James has been in talks with McDonald's on and off for the last five years. Howard, who is represented by James' former agent Aaron Goodwin, has been doing McDonald's ads for several years and just signed a new three-year deal with the company. Bird has a long-standing relationship with McDonald's.

    This would be James' third Super Bowl commercial. His first was in 2005 for Bubbilious brand gum. Last year he made a splash with an ad for State Farm in which he dreamt he was playing for the Cleveland Browns.

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  3. #2

    Default Re: LeBron filmed a Super Bowl commercial

    The secrets behind the Jordan/Bird commercial

    Flashback: The Secrets Behind Nothin' But Net
    Published: Friday, 22 Jan 2010 | 2:56 PM ET
    Text Size
    By: Darren Rovell
    CNBC Sports Business Reporter

    Getty Images
    McDonald’s has reportedly shot a spot with LeBron James and Dwight Howard that recreates the famous Michael Jordan-Larry Bird “Nothin’ But Net” McDonald’s [MCD 63.39 0.19 (+0.3%) ]

    ad. The spot could run on the Super Bowl, just like the original one did 17 years ago.

    With that in mind, we got in touch with Jim Ferguson, who was part of the creative team at Leo Burnett that came up with the spot for the fast food chain.

    First, watch the commercial.

    Now here’s Ferguson with the complete story.

    “My partner and I, Bob Shallcross, got the assignment from McDonald’s to create another NBA commercial. We were going to promote the Big Mac. So we came up with a simple idea of having the two play a game of H-O-R-S-E for it.”

    “Every detail was worked out. We actually had to have Larry challenge Michael to the game because we couldn’t have Michael make the challenge because of his gambling situation at the time. Larry originally said, “What if’n I play you for it?" And the director, Joe Pytka, asked Larry what “if’n” was.”

    “Larry added the line, No Dunking. Then the two took the first two shots (over the backboard and on their knees). After that, it was just editing though Larry didn’t necessarily want to do it that way. When the two of them are in the stands and Larry challenges Michael, Larry was actually trying to figure out if he could really make it off the scoreboard.”

    “The two guys also aren’t really sitting on the rafters. We had to bring in a rig and position it about 10 feet off the ground. I remember Jordan saying, ‘If we fall, I’m going to own McDonald’s.’ So there were five or six production assistants under them and if they fell, they would fall on those guys.”

    “The funny thing is the commercial almost didn’t make it because at the last second our lawyers realized we didn’t have commercial clearance to use the Hancock Building. Eventually I think we traded to the rights to use it for a basketball autographed by Jordan and Bird and I think $100. Nobody ever thought it would turn into what it did.”

    "There's a story about the awful outfit Jordan is wearing. Larry showed up in regular workout clothes. At the time, Michael was designing his own line of clothes. This was one of the outfits. According to the contract, Michael could pick his wardrobe. Pytka, known for his temper, ridiculed Jordan continuously about the outfit. But to no avail. Jordan refused to wear anything else, but his creation."

    Today, Ferguson still works with Shallcross at their agency, JimBob_Dallas.

  4. #3
    White and Nerdy Anthem's Avatar
    Join Date
    Jan 2004

    Default Re: LeBron filmed a Super Bowl commercial

    Larry originally said, “What if’n I play you for it?" And the director, Joe Pytka, asked Larry what “if’n” was.”
    That's possibly the funniest thing I've heard in weeks.
    This space for rent.

  5. #4

    Default Re: LeBron filmed a Super Bowl commercial

    The Star ran an article about this a few weeks ago. This was the same game that Roy got the upper hand on Dwight Howard.

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    Professional Beachcomber mildlysane's Avatar
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    Default Re: LeBron filmed a Super Bowl commercial

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