SCOTTSDALE, Ariz. (Dec. 8, 2009) - At last, the long-awaited announcement is official - Go Daddy is taking Danica Patrick to the NASCAR Nationwide Series in 2010.
Danica will drive the No. 7 GoDaddy.com Chevrolet in a partial Nationwide schedule next season, plus one ARCA race. The Go Daddy Girl will be racing as a member of the JR Motorsports (JRM) team owned by Dale Earnhardt, Jr., Rick Hendrick, Kelley Earnhardt and Tony Eury, Jr. through 2011.
"It's been a long time coming, but the stars finally aligned for me with Go Daddy and JRM," Danica said just before making her announcement. "I have always said I love to drive, and if I could make it work to race in both IndyCar and NASCAR - with the right sponsor, like GoDaddy.com and the right team, like JRM - then I'd love to drive in NASCAR!"
Go Daddy CEO and Founder Bob Parsons introduced Danica today as she made it official with the unveiling of her new stock car in front of fans and media outside Chase Field in downtown Phoenix. The Go Daddy Girl had just wrapped up her latest Go Daddy Super Bowl shoot for the world's top domain name registrar and Web hosting provider. She's also planning to attend Go Daddy's annual holiday party to be held Saturday at the ballpark.
"As Danica said, the stars aligned," said Parsons. "We're thrilled to expand our long-standing relationship with Danica into NASCAR. This is not only big news for NASCAR fans; it has all the ingredients for some major GoDaddy-esque marketing magic."
Parsons and the Go Daddy Girl driver were flanked by the brand new bright green No. 7 GoDaddy.com Nationwide Chevrolet and the equally distinctive 2010 IndyCar at today's news conference.
Go Daddy is leveraging its existing relationship with Earnhardt, Jr. who has also driven for Go Daddy in the Nationwide Series and will continue to work as a Go Daddy spokesperson.
Kelley Earnhardt, co-owner and general manager of JR Motorsports, was at today's news conference. She expressed her excitement to have a woman join the team. She also pointed to JRM's experience as a key asset in Danica's foray into NASCAR. "One of the things JRM has to offer is proven NASCAR experience," said Earnhardt. "This is a team sport, and our team will help Danica get up to speed quickly. She's slated to begin working with our crew starting with the upcoming ARCA tests."
The move to put IndyCar's Most Popular Driver, and overall media magnet, into a Nationwide car is expected to give NASCAR a much needed boost considering its goal to maintain the sport's enormous fan base. In a recent news conference, NASCAR's CEO Brian France was asked about Danica joining NASCAR. France said, "She has a lot of talent and would be good for NASCAR...I've told her that directly."