Well, as most of you know LifeLock was given the go to slap their name on the Phoenix Mercury's jerseys for 3 years and "seven-figures" according to our beloved Kelly Krauskopf http://tinyurl.com/q9v5yk.
This article also explains that they are exploring options to see if the Fever can do something similar. If you remember in a previous season or two ago, McDonald's took over a small spot under the collar of their jerseys for certain games that were nationally televised.
Even their logo that is used in local media has the Community Health Network's signage at the bottom.
Obviously we know corporate sponsorships in European football are big. Heck, even MLS slaps sponsors on the front of the teams' shirts.
My question is, how do most of you feel about this? Does sponsorship branding steal the identity of teams, or does it matter?
Sure, something like this could easily solve many of the sports franchises in the US, but is it a good idea?
How would you feel if all the sudden the Pacers were now the Clarian Health Pacers?