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Thread: AP: Mercury to have sponsor on jerseys

  1. #1

    Default AP: Mercury to have sponsor on jerseys

    http://sports.espn.go.com/wnba/news/story?id=4222228



    Associated Press

    NEW YORK -- Following the lead of international sports, the Phoenix Mercury have become the first WNBA team to put a sponsor's name on their jerseys.

    Under the three-year deal with LifeLock announced Monday, the identity theft protection company's name will replace the "Phoenix" and "Mercury" across the road and home uniforms, respectively. The team's logo will appear above the "LifeLock" on the left side.

    The Mercury are the first team to finalize an agreement under the league's new initiative aimed at increasing revenue and marketing opportunities. WNBA president Donna Orender expects more teams to reach similar deals.

    "There are very positive discussions going on in the marketplace right now and I would estimate there could be another one this season," she said.

    NBA commissioner David Stern believes such agreements are important to the continued growth and success of the WNBA.

    "This groundbreaking deal represents the next step in the financial health of the WNBA," he said, "and it serves most importantly as a blueprint because I'm sure there will be more, for other teams to assure their financial health."

    Mercury star Diana Taurasi stressed the confidence the deal showed in the future viability of the WNBA.

    "I think it's very important," Taurasi told The Associated Press. "Things are down, people are struggling. You don't have many companies venturing out and doing different things. For LifeLock to step up and recognize the WNBA is something they can invest in and be very positive and productive in women's sports is huge."

    In addition to its name on the jerseys, LifeLock's logo will also be displayed on the Mercury's home court and on the team's Web site, and the company will be featured in e-marketing campaigns and on social networking sites.

    Also, WNBA season-ticket holders will be eligible for a free one-year LifeLock membership valued at $110.

    "I don't think that's ever been done before by a marketing partner, and we really are excited to be the first ones," Mercury president and chief operating officer Jay Parry said.

    Existing jerseys with the Mercury's team name on the front will continue to be sold, but once they run out, only ones bearing the LifeLock name on the front will be available.

    Phoenix coach Corey Gaines played in Europe for 12 years, so he is used to having corporate names on jerseys.

    "Let's take, for instance, the stadiums of baseball, football and basketball," Gaines said in Phoenix after the Mercury practiced. "They changed the names, and I remember everybody was all mad about it. 'We want our old stadium names back.' They forgot about that faster than you could sneeze."

    LifeLock CEO Todd Davis said the Tempe, Ariz., based company was looking forward to the unique opportunity.

    "It really gives us an opportunity for people to hear our message," said Davis, who is seen in television commercials and on advertising signs boldly displaying his social security number. "And when you understand what we're all about, our mission is to go protect all things personal. This gives us an opportunity to showcase that mission ... And we're doing it not only with the WNBA's fans, with a team, but their most personal and valued assets -- the players themselves.

    "We are very proud and honored to be a part of both the WNBA family and our hometown Phoenix Mercury," Davis added. "We expect this to be an extremely successful partnership and a long-term partnership together."

    -------------------------------------------------------

    Ladies and gentlemen, the WNBA.

    I know this is very common outside of the United States, but I wouldn't like to see this trend continue to spread. Although in this economy, who knows what can happen.
    WE ARE NOT GETTING ERIC GORDON

  2. #2
    woman without a team
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    Default Re: AP: Mercury to have sponsor on jerseys

    Quote Originally Posted by Aw Heck View Post
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    Ladies and gentlemen, the WNBA.

    I know this is very common outside of the United States, but I wouldn't like to see this trend continue to spread. Although in this economy, who knows what can happen.
    Don't make fun of Phoenix for being visionary. At least they didn't get something like Massengill to be the sponsor.

    I would make some reference to Don's Guns being a sponsor of a team, but that would be too easy and too out of date.

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    Default Re: AP: Mercury to have sponsor on jerseys

    How ironic that the ad company is known for PROTECTING identity!

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    Go Colts! Shade's Avatar
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    Default Re: AP: Mercury to have sponsor on jerseys

    Thus begins the beginning of the end.

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    Default Re: AP: Mercury to have sponsor on jerseys

    Disappointing!
    ...Still "flying casual"
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    Default Re: AP: Mercury to have sponsor on jerseys

    AAAAAAAAAAAAAAAAAHHHHHHHHHHURRRRRRRRRRRRRRRRRRRRRR RRRRRRRRRRRGGGGGGGGGGGGGGGGGGG

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    Default Re: AP: Mercury to have sponsor on jerseys

    I hate that the Mercury and Sparks are doing this. I hope we're not next.

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    Default Re: AP: Mercury to have sponsor on jerseys

    Quote Originally Posted by TroyMurphy3 View Post
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    I hate that the Mercury and Sparks are doing this. I hope we're not next.
    If they don't start getting butts in the seats they're going to have to.

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    Boom Baby'er ABADays's Avatar
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    Default Re: AP: Mercury to have sponsor on jerseys

    The Sparks jerseys looked butt ugly last night.
    The best exercise of the human heart is reaching down and picking someone else up.

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    Default Re: AP: Mercury to have sponsor on jerseys

    Quote Originally Posted by ABADays View Post
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    The Sparks jerseys looked butt ugly last night.
    It's almost embarrassing for a professional sports team to have their uniforms look like that rather than the team's name itself.

    Way better.

  11. #11
    How are you here? Kegboy's Avatar
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    Default Re: AP: Mercury to have sponsor on jerseys

    When I was little my soccer teams were sponsored. I don't see how this is any different.
    Come to the Dark Side -- There's cookies!

  12. #12

    Default Re: AP: Mercury to have sponsor on jerseys

    The only problem I have with this type of ad-sponorship is that the sponsor's name and logo drawn out the team's. To me, that's a problem. I mean, we're not talking about NASCAR or IndyCar here where sponsor logos are all over the place. These are teams where, IMO, it's just as important for the fans to indentify the team and their respective players as it is to find ways to generate income for said team or the sport (WNBA) itself.

    I don't have a problem with the sponsor's (or sponsors, plural) logo(s) being on the team jerseys. Just don't let the team logo be drawfed by them. In this case, size does matter. I mean, look at the Mercury's jerseys...is it team Mercury or team Lifelock?
    Last edited by NuffSaid; 06-15-2009 at 01:53 PM.

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    Default Re: AP: Mercury to have sponsor on jerseys

    Quote Originally Posted by NuffSaid View Post
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    The only problem I have with this type of ad-sponorship is that the sponsor's name and logo drawn out the team's. To me, that's a problem. I mean, we're not talking about NASCAR or IndyCar here where sponsor logos are all over the place. These are teams where, IMO, it's just as important for the fans to indentify the team and their respective players as it is to find ways to generate income for said team or the sport (WNBA) itself.

    I don't have a problem with the sponsor's (or sponsors, plural) logo(s) being on the team jerseys. Just don't let the team logo be drawfed by them. In this case, size does matter. I mean, look at the Mercury's jerseys...is it team Mercury or team Lifelock?
    I fully agree. I can understand maybe a small logo of the sponsor at the top left part of the jersey opposite the WNBA logo if a team wants a sponsor on their uniforms.

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    Rebound King Kstat's Avatar
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    Default Re: AP: Mercury to have sponsor on jerseys

    I'd also be concerned with decline in jersey sales canceling out sponsorship dollars, but this is the WNBA.

    I mean, I'd never want a jersey with a sponsor in place of a team logo.

    It wasn't about being the team everyone loved, it was about beating the teams everyone else loved.

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    Default Re: AP: Mercury to have sponsor on jerseys

    Quote Originally Posted by Kstat View Post
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    I'd also be concerned with decline in jersey sales canceling out sponsorship dollars, but this is the WNBA.

    I mean, I'd never want a jersey with a sponsor in place of a team logo.
    I agree. It's like wearing a jersey for team Life Lock rather than the Mercury themselves.

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    Default Re: AP: Mercury to have sponsor on jerseys

    Quote Originally Posted by TroyMurphy3 View Post
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    I agree. It's like wearing a jersey for team Life Lock rather than the Mercury themselves.
    Or you could just go naked when the team folds.

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    Default Re: AP: Mercury to have sponsor on jerseys

    Quote Originally Posted by grace View Post
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    Or you could just go naked when the team folds.
    Then more girls would go naked which would be fine with me.

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    Default Re: AP: Mercury to have sponsor on jerseys

    Quote Originally Posted by Kstat View Post
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    I'd also be concerned with decline in jersey sales canceling out sponsorship dollars, but this is the WNBA.

    I mean, I'd never want a jersey with a sponsor in place of a team logo.
    The information that I have been given, well, I would assume they are credible, is that the actual replica jerseys sold in stores will still carry the team name on the front of them. No sponsor at all.

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    Default Re: AP: Mercury to have sponsor on jerseys

    Quote Originally Posted by duke dynamite View Post
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    The information that I have been given, well, I would assume they are credible, is that the actual replica jerseys sold in stores will still carry the team name on the front of them. No sponsor at all.
    So what you're saying is that only the authentics have the sponsors on the front or no jerseys have sponsors at all just the name?

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    Default Re: AP: Mercury to have sponsor on jerseys

    Quote Originally Posted by TroyMurphy3 View Post
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    So what you're saying is that only the authentics have the sponsors on the front or no jerseys have sponsors at all just the name?
    There is no such thing as an "authentic" WNBA jersey, unless you rip it off a player's back. Only replicas, dude.

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    Default Re: AP: Mercury to have sponsor on jerseys


  22. #22
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    Default Re: AP: Mercury to have sponsor on jerseys

    Quote Originally Posted by duke dynamite View Post
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    There is no such thing as an "authentic" WNBA jersey, unless you rip it off a player's back.


    On the serious side, I'm surprised this has taken so long to reach US sports. In soccer and many other Euro sports, you ID the team more by the sponsor and colors than you do by name.

    As we see this rise, I hope they'll at least think about having the team name easily visible along with the sponsor.
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    Default Re: AP: Mercury to have sponsor on jerseys

    Quote Originally Posted by duke dynamite View Post
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    There is no such thing as an "authentic" WNBA jersey, unless you rip it off a player's back. Only replicas, dude.
    Do you own a Fever replica jersey?

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    Default Re: AP: Mercury to have sponsor on jerseys

    Quote Originally Posted by duke dynamite View Post
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    I would not pay $50 for that. I would pay for this.

    http://store.nba.com/product/index.j...423355.3099183

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