This was in my mind when they were investigating the crowd noise thing.
Pretty simple, would you continue rooting (going to/watching games, buying gear, etc) for the Colts if they knowingly cheated to win a game?
My answer: Only if they fired the responsible parties, and I mean everyone. Dungy, Polian, etc. I absolutely HATE cheating in sports. It is the one thing I find unforgivable.
But if they kept just took the punishment and there were no consequences I wouldn't support them as a team anymore.