This isn't a surprise.
Poll lists Sprewell, Bryant among least-liked stars
Posted: July 30, 2005
When it comes to bad reputations in the world of sports, Milwaukee native Latrell Sprewell is at the top (or bottom) of the list.
Marketing Evaluations, a company in Manhasset, N.Y., conducts polls to determine which public figures are found recognizable and likable by consumers. The company assigns so-called Q Scores to celebrities, rating their likability.
The company also looks at the flip side of the equation to determine which celebrities are perceived negatively.
When a reporter asked a spokeswoman for Marketing Evaluations to provide a list of the 10 athletes with the highest negatives of the 480 athletes it has ranked, the spokeswoman declined. But she did say that Sprewell, the Minnesota Timberwolves guard famous for once choking coach P.J. Carlesimo, had the highest negative Q rating, 50. That means 50% of those surveyed thought of Sprewell in a negative way. Next was Los Angeles Lakers guard Kobe Bryant, who is once again being featured by Nike in ads for a new shoe line.
Bryant's negative Q for those who were surveyed in 2005 was 48.
Sexual-assault charges were dropped against Bryant in September and a civil suit was settled in March.
Other negative Q ratings Marketing Evaluations was willing to provide included ones for Oakland Raiders wide receiver Randy Moss (36), former tennis star John McEnroe (35) and Baltimore Ravens middle linebacker Ray Lewis (33).