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Thread: Stern is considering allowing advertisements on the unis

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    Default Stern is considering allowing advertisements on the unis

    Here's the link. You'd have to register though (unless you use bugmenot.com )

    NBA could cash in on uniform prestige

    League chief hints ban on ads may be relaxed

    SCOTT SOSHNICK

    Bloomberg News


    The National Basketball Association, which bans advertising on team uniforms, may consider easing that ban, a move that could open a new revenue stream as the average player salary approaches $5 million a year.

    The news comes as NASCAR's logo-laden drivers and cars have converged in Charlotte for Race Weeks. Such advertising has long been part of NASCAR's corporate culture.

    The recent comments by NBA Commissioner David Stern mark the first time basketball's chief has said he'd consider the policy change, which is being pushed by some teams.

    "I don't doubt it will eventually happen, but at a price that recognizes that value," Stern said. Stern said the league's teams lost money this season, though he wouldn't be specific.

    Dallas Mavericks owner Mark Cuban and New Jersey Nets Chief Executive Brett Yormark are among team executives who say it's time to stop treating uniforms as commercial-free zones.

    "If it were up to me, they would already be there," Cuban, whose $87 million payroll this season was second to the New York Knicks, said in an e-mail interview.

    The Charlotte Bobcats haven't heard anything from the league about a possible rule relaxation on uniform advertising, said Chris Weiller, the team's executive vice president of marketing and communications. "The Bobcats take their direction on what marks can be placed on the uniform by the league," he said "and the team has not had any discussion with the league about it."

    The NBA has the most restrictive uniform advertising policy of the four major North American team sports. The National Football League, Major League Baseball and the National Hockey League allow uniform makers to include a logo.

    No U.S. sport embraces commercialism more than NASCAR.

    A primary sponsorship of a team in the Nextel Cup, NASCAR's top series, costs about $20 million a season.

    "It's part of racing's DNA," said Yormark, who joined the Nets in January after working as NASCAR's vice president of corporate marketing. "It's foreign to the stick and ball sports."

    Yormark said he not only supports uniform sponsors, he'd be willing to sell the name of the franchise, too.

    "Wherever the Nets went, the company would go," he said.

    Yormark declined to speculate how much such an arrangement would generate for the money-losing Nets, who are planning a move to Brooklyn, N.Y., for the 2008-09 season. "It'd be incredible," is all he would say.

    In Europe, corporate logos dominate the shirts of most soccer teams.

    London team Chelsea, the Premiership champion, last month signed a five-year, $100 million jersey sponsorship with Samsung Electronics Co. It's the biggest jersey contract in English soccer, according to London-based sponsorship consultant Redmandarin.

    Companies would inundate NBA teams with offers if uniform advertising were permitted, said Eric Wright, a vice president at Joyce Julius & Associates, which gauges the value of sports sponsorships. Sponsors would reap as much as $20 million a year in free advertising when their logos appear on TV or print media and even more on replica jerseys sold in stores.

    "Not only would the players be billboards, but the fans would be, too," Wright said.

    Even though Stern would consider allowing uniform sponsors, Miami Heat owner Micky Arison said he doesn't expect there to be a change in presentation anytime soon.

    "The league wants to maintain a certain look," said Arison, the 55-year-old chief executive of Carnival Corp., the world's largest cruise line. "I don't know if there's enough support to change that right now."

    If the check is big enough, it will gain support, said Jimmy Schaeffler, a media analyst with the Carmel Group in Monterey, Calif.

    "The wave of commercialism continues to break at the shore of the team purists," he said. "In the end, the almighty dollar is very powerful and hard to resist."
    "If I have the ball, I will shoot it, you have to believe that," - Stephen Jackson


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    Default Re: Stern is considering allowing advertisements on the unis

    Interesting quotes:
    regarding replica jerseys:
    "Not only would the players be billboards, but the fans would be, too," Wright said.

    Even though Stern would consider allowing uniform sponsors, Miami Heat owner Micky Arison said he doesn't expect there to be a change in presentation anytime soon.
    "If I have the ball, I will shoot it, you have to believe that," - Stephen Jackson


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    Default Re: Stern is considering allowing advertisements on the unis

    And to think Shawn Kemp is out of the league. He would have been great for Trojans.

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    Member Doug's Avatar
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    Default Re: Stern is considering allowing advertisements on the unis

    NO!
    You're caught up in the Internet / you think it's such a great asset / but you're wrong, wrong, wrong
    All that fiber optic gear / still cannot take away the fear / like an island song

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    Default Re: Stern is considering allowing advertisements on the unis

    Quote Originally Posted by RWB
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    And to think Shawn Kemp is out of the league. He would have been great for Trojans.
    and Jose Cuervo.
    Why do the things that we treasure most, slip away in time
    Till to the music we grow deaf, to God's beauty blind
    Why do the things that connect us slowly pull us apart?
    Till we fall away in our own darkness, a stranger to our own hearts
    And life itself, rushing over me
    Life itself, the wind in black elms,
    Life itself in your heart and in your eyes, I can't make it without you


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    Default Re: Stern is considering allowing advertisements on the unis

    not a chance in hell.

    NBA merchandice sales would plummet.

    Why am I not surprised this article came out of NASCAR country?

    It wasn't about being the team everyone loved, it was about beating the teams everyone else loved.

    Division Champions 1955, 1956, 1988, 1989, 1990, 2002, 2003, 2005, 2006, 2007, 2008
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    Default Re: Stern is considering allowing advertisements on the unis

    Quote Originally Posted by Kstat
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    not a chance in hell.

    NBA merchandice sales would plummet.

    Why am I not surprised this article came out of NASCAR country?
    I was thinking the same thing.
    "If I have the ball, I will shoot it, you have to believe that," - Stephen Jackson


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    Default Re: Stern is considering allowing advertisements on the unis

    Golly, why stop there? Think of the additional revenue stream if the Pacers were to shave their heads again for the playoffs. Why there's room on a couple of them for 4 or 5 ads! Why it has ALREADY been done. Style your hair into the tread pattern of a Michelin Pilot or a Nike swoosh. Get a haircut that says "Eat at so-and-so's", tape some free coupons on the back of your neck, and then distribute them during free throws. Wait NO! During timeouts, Steve and Tomisue could sell policies in the stands! Boomer is a natural spokesperson for Selsyn Blue.

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    Default Re: Stern is considering allowing advertisements on the unis

    Isn't there already enough advertising on the players shoes? And look at the Pacers warmups, Reebock logo right on the neck. I know this isn't the same as having a company that doesn't make the clothing on their for advertising, but it's just not neccessary.

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    Default Re: Stern is considering allowing advertisements on the unis

    I would never buy NBA merchandise again.
    "Just look at the flowers ........ BANG"

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    Default Re: Stern is considering allowing advertisements on the unis

    the flaw in the NASCAR comparison here is, nobody actually BUYS those hideuous-looking uniforms the drivers wear.

    NBA merchandise thrives off of UNIFORM SALES.

    Nobody is going to by a Dwyane Wade jersey, if it comes with a coke logo, doritos logo, and a DuPont logo on the back.

    It wasn't about being the team everyone loved, it was about beating the teams everyone else loved.

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    Default Re: Stern is considering allowing advertisements on the unis

    I dunno, a few years ago all the kids were actually paying to put a Nike swoosh on thier car windows.

    Like Nike needs to be paid to advertise more??
    Why do the things that we treasure most, slip away in time
    Till to the music we grow deaf, to God's beauty blind
    Why do the things that connect us slowly pull us apart?
    Till we fall away in our own darkness, a stranger to our own hearts
    And life itself, rushing over me
    Life itself, the wind in black elms,
    Life itself in your heart and in your eyes, I can't make it without you


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    Default Re: Stern is considering allowing advertisements on the unis

    Well, maybe they were all free. I swear I read that Nike was actually convincing kids to buy the stuff and advertise for them.
    Why do the things that we treasure most, slip away in time
    Till to the music we grow deaf, to God's beauty blind
    Why do the things that connect us slowly pull us apart?
    Till we fall away in our own darkness, a stranger to our own hearts
    And life itself, rushing over me
    Life itself, the wind in black elms,
    Life itself in your heart and in your eyes, I can't make it without you


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    Default Re: Stern is considering allowing advertisements on the unis

    No way. The only thing I would be OK with is if the makers of the jerseys (I believe reebok?) put their logo somewhere (small).

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    Grumpy Old Man (PD host) able's Avatar
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    Default Re: Stern is considering allowing advertisements on the unis

    Starting off with blatant honesty; I'm to lazy to look it up, but I am pretty sure that the shirts sold by for instance Manchest United or Liverpool FC outnumber the shirts sold of ANY NBA team.

    Those shirts hold the "main sponsor" name and several subsponsor names, but mind you they are slightly more "affordable" due to the amount of sponsoring on it.

    for a view of the Liverpool FC store:
    http://store.liverpoolfc.tv/ynwa/sho...28?phase=check


    $ 75 for a shirt of any player.

    or check out Manchester United's site and shop:
    http://www.manutd.com/home/default.sps?splashvote

    If it means shirts are going to be < $ 100 then I am all for it and it will definitely not harm sales, if any; more affordable, changing sponsors, buy new shirts.

    Good business move.

    BTW, those main sponsors as Carlsberg and or O2 (phone) are paying close to or around $ 25 mio a year for that honour.

    Would go a long way to improve economics.
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    Default Re: Stern is considering allowing advertisements on the unis

    Quote Originally Posted by able
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    Starting off with blatant honesty; I'm to lazy to look it up, but I am pretty sure that the shirts sold by for instance Manchest United or Liverpool FC outnumber the shirts sold of ANY NBA team.

    Those shirts hold the "main sponsor" name and several subsponsor names, but mind you they are slightly more "affordable" due to the amount of sponsoring on it.

    for a view of the Liverpool FC store:
    http://store.liverpoolfc.tv/ynwa/sho...28?phase=check


    $ 75 for a shirt of any player.

    or check out Manchester United's site and shop:
    http://www.manutd.com/home/default.sps?splashvote

    If it means shirts are going to be < $ 100 then I am all for it and it will definitely not harm sales, if any; more affordable, changing sponsors, buy new shirts.

    Good business move.

    BTW, those main sponsors as Carlsberg and or O2 (phone) are paying close to or around $ 25 mio a year for that honour.

    Would go a long way to improve economics.

    In Europe you can also get hospitalized for wearing the wrong brand name shorts in the territory of another team.....

    This isn't europe, able. It wouldn't work here. The average american sports fan isn't big on sponsorship.

    It wasn't about being the team everyone loved, it was about beating the teams everyone else loved.

    Division Champions 1955, 1956, 1988, 1989, 1990, 2002, 2003, 2005, 2006, 2007, 2008
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    Default Re: Stern is considering allowing advertisements on the unis

    To me this is old news becasue Mike & Mike were talking about it last week. In their just shut up award about 70% of the votes were against the NBA for putting sponsors on the uniforms. Therefore, Mike & Mike (who I freely admit know next to nothing about the NBA) think it won't happen.

    I don't believe for one second that if the uniforms do have sponsor logos on them it will make them cost less for the fans to buy. The owners and/or the league will either just pocket the money or use it to pay the players more.

    As for the average fan not paying attention to sponsorship, I guess I'm not average. I stopped buying Tide years ago when they stopped sponsoring Ricky Rudd. But on the other hand, I still refuse to purchase anythink Nike even though their logo is at Ross-Aide.

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    Default Re: Stern is considering allowing advertisements on the unis

    Until proven otherwise, I have to agree with Kstat. Most people would hate it. Including me if it's anything other than a small, subtle logo of the company that made the uniform.

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    Default Re: Stern is considering allowing advertisements on the unis

    Quote Originally Posted by grace
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    To me this is old news becasue Mike & Mike were talking about it last week. In their just shut up award about 70% of the votes were against the NBA for putting sponsors on the uniforms. Therefore, Mike & Mike (who I freely admit know next to nothing about the NBA) think it won't happen.

    I don't believe for one second that if the uniforms do have sponsor logos on them it will make them cost less for the fans to buy. The owners and/or the league will either just pocket the money or use it to pay the players more.

    As for the average fan not paying attention to sponsorship, I guess I'm not average. I stopped buying Tide years ago when they stopped sponsoring Ricky Rudd. But on the other hand, I still refuse to purchase anythink Nike even though their logo is at Ross-Aide.
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    Default Re: Stern is considering allowing advertisements on the unis

    I can just imagine it now...the Fed Ex Grizzlies, Conseco Pacers, Trojan Warriors, Disney Magic, State of Oregon Correctional Facility Trail Blazers.
    Sorry, I didn't know advertising was illegal here. Someone call the cops!

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    Default Re: Stern is considering allowing advertisements on the unis

    Quote Originally Posted by TruWarier
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    I can just imagine it now...the Fed Ex Grizzlies, Conseco Pacers, Trojan Warriors, Disney Magic, State of Oregon Correctional Facility Trail Blazers.
    Come to the Dark Side -- There's cookies!

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    Default Re: Stern is considering allowing advertisements on the unis

    Quote Originally Posted by Kstat
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    the flaw in the NASCAR comparison here is, nobody actually BUYS those hideuous-looking uniforms the drivers wear.

    NBA merchandise thrives off of UNIFORM SALES.

    Nobody is going to by a Dwyane Wade jersey, if it comes with a coke logo, doritos logo, and a DuPont logo on the back.
    You don't live where NASCAR is big right? Every driver related piece of merchandise has the sponser on it, other than a few things like DEI Earnhardt stuff that the kids can buy so they can wear it without Bud on it. Plus, certain brand names sell shirts and stuff. I have an M&M shirt because i collect the stuff. People buy Nike, Addidas, and other gear. Most people would buy it, just like they keep paying for tickets and building arenas no matter how bad they get charged.

    I could really care less one way or another. The international leagues do it and I know Spurs fans that would buy Manu's Argentina jersey, ads and all, if they could.

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    Default Re: Stern is considering allowing advertisements on the unis

    Quote Originally Posted by TruWarier
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    I can just imagine it now...the Fed Ex Grizzlies, Conseco Pacers, Trojan Warriors, Disney Magic, State of Oregon Correctional Facility Trail Blazers.
    Memphis tried to get the team renamed the Express to go with Fed Ex having stadium rights. The NBA didn't let it go through, but it would have made sense.

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    Default Re: Stern is considering allowing advertisements on the unis

    I really, really, really, really hope this doesnt happen

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    Default Re: Stern is considering allowing advertisements on the unis

    Wow the lack of historical knowledge in here is astonishing. Kstat if it were not for corporate sponsorship your beloved Pistons would never have existed. They are called the Pistons because the team was owned by Fred Zollner he made PISTONS. The original name was in fact the Zollner Pistons.





    I have to admit that I may be more open to adverts on uniforms because I am a racing fan. Since I have been watching F1 and Champ Cars for most of my life seeing commercial sponsorships on uniforms is normal to me.

    Someone said no one buys those driver suits and thatís not entirely true. I have never seen anyone wearing one in public but they do sell lots of t-shirts and hats with the sponsor on them.

    I would object to the uniforms looking like the side of a Cup car mind you but I have seen plenty of decent looking uniforms in Europe that had a company logo on them.

    What would be wrong with the Memphis Express wearing Fed-Ex colors? It worked for the Pistons.

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