Just struck me funny when I saw this. Talk about trying to meet demand. I don't think I've ever seen this theater to do this:
It's a theater I used to go to a lot (I now favor the other one in Muncie), and like I already said I don't think they've done this before. They're devoting their entire theater to one movie.
Just re-enforces my expectations that this film will be a box-office juggernaught. Tickets are in HIGH demand. Combine that with a lot of positive reviews, and I think this could get a lot of repeat showings/ word of mouth boosts (to get more people to go to see it).