PDA

View Full Version : Lebron James to market Dunkin Donuts in Asia (Yahoo! Sports) [Y! Sports]



RoboHicks
03-05-2012, 11:10 AM
Dunkin' Brands Inc. says NBA superstar Lebron James has agreed to market Dunkin' Donuts and Baskin-Robbins ice cream in Asia. Dunkin' said in a statement Monday that the agreement will last at least two years and is worth at least $1 million. Dunkin' said James will promote its brands in China, Taiwan, India and South Korea through advertisements, online media and in-store marketing.

More... (http://us.rd.yahoo.com/sports/rss/nba/SIG=125jm8bmp/*http%3A//sports.yahoo.com/nba/news?slug=ap-lebronjames-dunkindonuts)