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Basketball Fan
10-01-2010, 11:52 AM
http://www.businesswire.com/news/home/20100930006249/en/Touchdowns-Takeoff!-DIRECTV%E2%80%99s-NFL-SUNDAY-TICKET%E2%84%A2-Airborne


Touchdowns on Takeoff! DIRECTV’s NFL SUNDAY TICKET™ Goes Airborne on JetBlue Airways

For the First Time the Biggest Selection of Live Football Games – up to 14 Every Sunday During the Regular Season – is Available in the Air On Personal Seatback TVs

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Next Sunday, thousands of football fans will literally fasten their seatbelts to watch the action on DIRECTV’s NFL SUNDAY TICKET™, the world’s most popular video service’s exclusive sports subscription package.

“From the sofa to the seatback, NFL fans can enjoy DIRECTV’s NFL SUNDAY TICKET just about anywhere”

That’s when JetBlue Airways (Nasdaq:JBLU), New York’s hometown airline and the Official Airline of the New York Jets and Buffalo Bills, will add DIRECTV’s exclusive NFL SUNDAY TICKET package to its free, live programming lineup offering customers access to up to 14 games every Sunday throughout the regular NFL season when traveling on the value airline to more than 50 destinations across the U.S.

“From the sofa to the seatback, NFL fans can enjoy DIRECTV’s NFL SUNDAY TICKET just about anywhere,” said Alex Kaplan, senior director, Sports Marketing for DIRECTV. “It’s a great way to satisfy those die-hard NFL fans who have to travel on Sunday and miss their game. Now fans can watch every minute, of every game, every Sunday, whether they’re at home, in a sports bar, watching on their cell phone or iPad, or cruising at 35,000 feet.”

“JetBlue is New York’s fan favorite and largest domestic airline at John F. Kennedy International Airport and we look forward to welcoming even more football fans onboard during the ‘Sunday Funday’ season,” said Don Uselmann, manager of Product Development for JetBlue Airways. “Our customers can stretch out their legs with our bonus legroom, where they’ll never have to miss their favorite team with up to 14 free, live games on DIRECTV’s NFL SUNDAY TICKET on personal seatback screens, including all of the pre-and post-game action. For those customers who aren’t football fans, we’ll continue to provide a variety of other live channels for free.”

JetBlue has been offering DIRECTV® programming as part of its award-winning customer service and in-flight experience since 2000. When jetting between destinations in the continental U.S., customers are treated to 36 channels of free live, DIRECTV programming, including most major networks (a). From Oct. 3, 2010 to Jan. 2, 2011, select channels will be replaced by DIRECTV’s NFL SUNDAY TICKET on Sundays between 12 – 8 p.m.