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Truehoop: Indiana Market Research, Enough Hip Hop Already

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  • Truehoop: Indiana Market Research, Enough Hip Hop Already

    We already kind of discussed this in the new advertisement thread, but Truehoop, ESPN's official blog, kicks it up a notch and makes some rather bold half-accusations about Indy's fanbase. Personally, I'm not that interested in rehashing this, but I know some people really get into it, so I thought I'd post it. But to sum it up, everyone outside of Indianappolis thinks our team sucks and we're racists.

    http://myespn.go.com/nba/truehoop

    Originally posted by Truehoop
    Anthony Schoettle of the Indiana Business Journal writes about the state of the Pacers, and frankly, it's troubling...

    The Pacers' advertising agency did a whole bunch of research and decided to break one of the cardinal rules of sports marketing by keeping the players out of the campaign entirely, opting instead to feature their (older, whiter) coach, Jim O'Brien...

    My first thought is: Would you, Indiana fans, answer a survey like that if your team had LeBron James or Dwyane Wade? They have hip-hop credibility, but they also win, right? Isn't that the main thing?

    My second thought is: Perceptions of race are assuredly an unspoken force in those last two paragraphs, right?

    My third thought is: Of course, there are several other factors at play here.
    2010 IKL Fantasy Basketball Champion Baltimore Bulldogs

  • #2
    Re: Truehoop: Indiana Market Research, Enough Hip Hop Already

    If you're stupid enough to say hip hop and black are synonymous in an attempt to stereotypically lay the racist blanket upon all white Hoosiers, I'm not going to waste any more time reading your work or discussing you, Mr. Abbott.

    Comment


    • #3
      Re: Truehoop: Indiana Market Research, Enough Hip Hop Already

      UMMM...I think there are better explanations for why the players weren't included.

      1. 10-14 of the players w/ guaranteed contracts wouldn't be included in any teams ad campaign.
      2. Until very recently there were still Pacer ads downtown at the street level with Al Harrington and Stephen Jackson featured. After the season concluded and nearly 4 months after they were traded. Wasted money.
      3. The last few seasons ad campaigns have been rendered useless if not embarrassing.
      4. The one true star player is on shaky ground with a frustrated fanbase.
      5. This is only the 1st phase of the campaign and players will adorn the ads by season's end.
      6. The majority of Hoosier's have no idea who more than half of these guys are honestly. I bet Travis Diener can walk downtown from the Fieldhouse to Steak n Shake without one person recognizing him and many others would only receive a second look due to their height ( ie. "Look at that seven foot dude. I bet he plays for the Pacers or IUPUI).
      7. The Pacers did really nothing except get a new coach this off-season and they want everyone to know this guy means business.
      I'm in these bands
      The Humans
      Dr. Goldfoot
      The Bar Brawlers
      ME

      Comment


      • #4
        Re: Truehoop: Indiana Market Research, Enough Hip Hop Already

        I'm not racist. In fact, I think it'd be great to have Jamaal Tinsley front-and-center in every marketing campaign. Who's with me!?

        Comment


        • #5
          Re: Truehoop: Indiana Market Research, Enough Hip Hop Already

          Originally posted by Mal View Post
          If you're stupid enough to say hip hop and black are synonymous in an attempt to stereotypically lay the racist blanket upon all white Hoosiers, I'm not going to waste any more time reading your work or discussing you, Mr. Abbott.
          Really well put.

          Abbott's entry is knee-jerk, insulting, and irresponsibly presumptuous. Usually, I enjoy reading his stuff, but this is not a cool thing to post on an internationally-read site.

          Surprising, too, coming from him, as he has identified himself as a Portland Trailblazer fan. Portland's own issues with players and run-ins with the law preceded the Pacers', so I'd have thought he'd have more perspective, and would be less inclined to so brazenly throw the racism card at Indiana fans.

          Comment


          • #6
            Re: Truehoop: Indiana Market Research, Enough Hip Hop Already

            The whole notion is pretty much bunk, because some of the same fans happen to root for a football team that contradicts much of what is implied...
            Last edited by Natston; 10-09-2007, 09:28 AM.
            Originally posted by Natston;n3510291
            I want the people to know that they still have 2 out of the 3 T.J.s working for them, and that ain't bad...

            Comment


            • #7
              Re: Truehoop: Indiana Market Research, Enough Hip Hop Already

              I almost hate to even respond to this thread...

              1) LeBron and Dwayne have both hip-hop cred and mainstream appeal.

              2) So, if I don't like the street cred violence attitude associated with hip-hop that makes me racist? I suppose since I don't like the party-till-you-rehab lifestyle of Britney Spears and Lindsay Lohan I must be a misogynist.
              BillS

              A bird in the hand is worth two in the bush.
              Or throw in a first-round pick and flip it for a max-level point guard...

              Comment


              • #8
                Re: Truehoop: Indiana Market Research, Enough Hip Hop Already

                Originally posted by Dr. Goldfoot View Post
                UMMM...I think there are better explanations for why the players weren't included.

                1. 10-14 of the players w/ guaranteed contracts wouldn't be included in any teams ad campaign.
                2. Until very recently there were still Pacer ads downtown at the street level with Al Harrington and Stephen Jackson featured. After the season concluded and nearly 4 months after they were traded. Wasted money.
                3. The last few seasons ad campaigns have been rendered useless if not embarrassing.
                4. The one true star player is on shaky ground with a frustrated fanbase.
                5. This is only the 1st phase of the campaign and players will adorn the ads by season's end.
                6. The majority of Hoosier's have no idea who more than half of these guys are honestly. I bet Travis Diener can walk downtown from the Fieldhouse to Steak n Shake without one person recognizing him and many others would only receive a second look due to their height ( ie. "Look at that seven foot dude. I bet he plays for the Pacers or IUPUI).
                7. The Pacers did really nothing except get a new coach this off-season and they want everyone to know this guy means business.
                ding.
                This is the darkest timeline.

                Comment


                • #9
                  Re: Truehoop: Indiana Market Research, Enough Hip Hop Already

                  There are three things I hate:
                  Racists people
                  Intolerant people
























                  and the Dutch










                  Just kidding

                  Comment


                  • #10
                    Re: Truehoop: Indiana Market Research, Enough Hip Hop Already

                    Hip hop is a scapegoat for a lot of people!!! You can lay your insults on hip hop or any other culture or sub-culture for your problems, but it still not going to solve the problem.

                    And hip hop is not supposed to be portrayed as something negative, it's really something positive. People who don't like it just give it a bad name cause they don't understand it!!
                    R.I.P. Bernic Mac & Isaac Hayes

                    Comment


                    • #11
                      Re: Truehoop: Indiana Market Research, Enough Hip Hop Already

                      Originally posted by BillS View Post
                      I almost hate to even respond to this thread...

                      1) LeBron and Dwayne have both hip-hop cred and mainstream appeal.

                      2) So, if I don't like the street cred violence attitude associated with hip-hop that makes me racist? I suppose since I don't like the party-till-you-rehab lifestyle of Britney Spears and Lindsay Lohan I must be a misogynist.
                      Doesn't make you a racist. Your only racist if you insult the artists in a racially explicit way, that's when you've taken it too far!! To hate rap is your opinion. Just don't be ignorant in hating on it lol

                      That's the lovely thing about hip hop, if you don't like the Street Rap, you can lean towards more to the conscious hip hop. which is a lot better, but doesn't get nearly as much attention as the hard rap!!! And a lot of "squares" don't understand that. Squares meaning people outside the box of hip hop.
                      R.I.P. Bernic Mac & Isaac Hayes

                      Comment


                      • #12
                        Re: Truehoop: Indiana Market Research, Enough Hip Hop Already

                        I'll state a quick beef with this:

                        When you're writing an article where allegations are made, isn't part of the opinion-based attitude to suggest a tangible solution?

                        Here's this dude's "solution":

                        Indiana fans, if you're happy to cheer for black players, you might want to make sure the team knows that now. Pick up a phone, send them an email ... You don't want it on your conscience if the team ends up trading Jermaine O'Neal for Raef LaFrentz and cap filler.
                        We aren't happy to cheer for black players?
                        Think about all the debate there has been about whether or not Reggie Miller, a black player (imagine that!), should get a statue!!! A STATUE!! Screw an add campaign, we're talkin' about a statue!

                        Also, so by this definition the fact that we don't have players featured means that we're not cheering for the team?

                        I'm cheering for this team.

                        Comment


                        • #13
                          Re: Truehoop: Indiana Market Research, Enough Hip Hop Already

                          Well, I was guessing the responses would be like this, which is why I initially didn't want to comment. But I think I will, and we'll see what happens.

                          Firstly, I think Abbot is a great blogger thats done a lot of good work in the past, so I tend to give him the benefit of the doubt.

                          Secondly, race is a complex issue. Those accusing Abbot of knee-jerk reactions, are, I think, simplifying the issue and having a knee-jerk reaction of their own.

                          It's not as simple as he's a racist, I'm not a racist, end of discussion. You simply cannot deny that the NBA has struggled with the issue of race since its inception; its bound to happen when you have a racially charged nation like the US and a sport where many of the players are black and many of the fans are white, and vice versa. It happens in all of the major sports. Yes, the current marketing campaign has a lot (probably most) to do with the fact that we have one marketable guy and he might be gone by February. But it also has to do with the transformation our team is undergoing. The Blazers cleaned up their image by bringing in good guys, not white guys. The fact that the "good" guys the Pacers shipped in were predominantly white, and the "bad" guys were predominantly black has raised eyebrows, just as it should. Thus, I thinks its naive to assume that issues of race are absolutely not involved at all here.

                          Furthermore, people love to preface statements with "I'm not racist, I'm one of the good ones, but..." Well, let me just say, I think we're all a little bit racist. I don't think there's anything malignant in white fans identifying with white players. Black kids in DC pretend to be Gilbert Arenas, and I'm European, so when I try to channel my high school glory days I'm channeling a little Nowitzki (or at least trying). Marketing should reflect that, cause after all they're just trying to make money. Now its a fine line to where it gets out of hand and its just perpetuating stereotypes, and in a perfect world it wouldn't happened, but in the grand scheme of things corporations do to make a buck it doesn't even begin to compare to some of the things that happen.

                          Finally, I don't expect us to come up with any new insights on racial issues. The main reason I posted this article is that I think whats more interesting is how the rest of league perceives us right now. Not only does our team suck, but everyone seems to have the opinion that Indiana's management and fanbase are bigoted. And that's what I'm mostly worried about.
                          2010 IKL Fantasy Basketball Champion Baltimore Bulldogs

                          Comment


                          • #14
                            Re: Truehoop: Indiana Market Research, Enough Hip Hop Already

                            We practically ran Reggie out of town because we hated him so much because of his skin tone.

                            Oh wait, we didn't.

                            Maybe, just maybe... if we had a LeBron or a Dwayne Wade caliber player who led us to winning seasons and didn't comment about how he'd like to play somewhere else, then he would be the focus of all the advertising dollars.

                            and...

                            Maybe, just maybe... Somebody paid attention to all the advertising dollars flushed down the toilet in the past few years promoting Ron Artest, Jack-turd, and others. They might have also paid attention to some surveys about what potential fans thought needed to be done to regain their interest, and the results showed 3 things:

                            1) They (potential fans in this market) don't really care tremendously for any of the current players

                            2) They want players held accountable for misdeeds and

                            3) They think what is needed is having tough-nosed coaches and management who won't tolerate players being an embarassment to the franchise.

                            Might I be onto something here?
                            Last edited by Slick Pinkham; 10-09-2007, 01:07 PM.
                            The poster "pacertom" since this forum began (and before!). I changed my name here to "Slick Pinkham" in honor of the imaginary player That Bobby "Slick" Leonard picked late in the 1971 ABA draft (true story!).

                            Comment


                            • #15
                              Re: Truehoop: Indiana Market Research, Enough Hip Hop Already

                              I'm with Mal for the most part, there is leap there that instantly associates hip hop/black and it's racist in ANY direction it faces. The lack of hip hop interest wouldn't keep Indy fans from loving good old boy Karl Malone, for example.



                              But....let's not kid ourselves into thinking that the region doesn't also have a group of white fans that do associate hip hop with black, and don't care for either.

                              To me Indy is a lot more desegregated culturally than other areas of the country, at least the city itself. But the fanbase does reach out into areas that aren't as progressive (sad that this should even be considered progressive, it's supposed to be blandly normal) as the core of PD.

                              It's not just race either. I've sat at many a game hearing opinions and attitudes that all of us at PD would dismiss in a second as just stupid, naive or bigoted.



                              In the end I'd say the marketing report is more onto Goldfoot's points (and everyone else here) than ESPN's blog, but that it's not immune to at least a taint of the ESPN accusations unfortunately.

                              Having said that it's pretty obvious from all my non-Indiana friends that Indiana has a white racist rep that is nowhere near in line with the actual attitude of the state. Even as one of the most politically conservative states it's far less about oppression and far more about wholesome, friendly consistancy and old-school American values - Lincoln conservative if you will. That's why it's such a good convention town.

                              When AI said someone called him a n***** during a game I laughed it off as extremely unlikely. That's just not tolerated behavior in public, at least in the city.

                              Comment

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