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View Full Version : You know, this could actually boost attendance at Conseco Fieldhouse



Hicks
07-25-2007, 09:53 PM
The Dodgers consider it a success. I could see it being big here, too.

http://www.msnbc.msn.com/id/18853110/

Chew on it: All you can eat at Dodger Stadium
‘This is really not about gluttony,’ one fan says of successful promotion

The Associated Press
Updated: 7:34 p.m. ET May 24, 2007

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LOS ANGELES - Luis Serrano is working on his second Dodger Dog and the game hasn’t even begun.

“On a good night, I’ll eat seven,” he said, smiling.

That’s how it goes in the new all-you-can-eat seats way out in right field at Dodger Stadium, where fans wolf down as many Dodger Dogs, nachos, peanuts, popcorn and soda as their bellies allow for one price.

Bring your own antacids.

“You get your money’s worth, for sure,” said Serrano, a slender 33-year-old from suburban Glendora who likes to bet his buddies how much they can chow down.

“I’ve won almost all of them,” he said, balancing a paper tray loaded with two more Dodger Dogs, nachos and peanuts on his lap.

His friend, Michael Latta of Alhambra, chomped on a mustard- and onion-slathered Dodger Dog in the right field pavilion, sponsored by, naturally, a chain of convenience stores.

“We’re more prone to eating more since we’re in here. We wouldn’t have done this over there,” Latta said, gesturing toward the rest of the stadium.

There’s another eat-up-a-storm section in this venerable place — the Dugout Club behind home plate. But at $400 a seat, which includes traditional fare delivered by a wait staff and a high-end buffet — it’s out of reach for many in the bust-a-gut section.

Launched this season, the outfield eat-a-thon opens 90 minutes before the first pitch and lasts until the start of the seventh inning. Ticket prices range from $20 for group sales to $40 for day-of-game walk-ups. Some games are $25 during designated promotions.

“The fans love it,” said Marty Greenspun, Dodgers executive vice president and chief operating officer.

“It was an isolated area that we could really focus and test,” he said. “No one has done this big of a seating section for this price in all of professional sports. It’s been a hit since day one.”

Some items aren’t in play — beer ($8 and $10), ice cream and candy are sold from carts at regular prices. But they are included at some other major-league ballparks, which do versions of the eat-til-you-drop concept in smaller seating areas.

The concept was tested three times last season before being launched in April.

Since then, the Dodgers say the section has sold out eight times in 24 home games, with attendance averaging 2,000 in the 3,000 seats.

The Dodgers have ranked second in attendance in the majors for three consecutive seasons, but the right-field pavilion often sat empty in the 56,000-seat stadium. It opened only if the left-field seats, which cost $10, sold out or for large groups. Last season, right-field seats cost $6-to-$8.

“Even with our great attendance, there’s still seats that go unsold,” Greenspun said, explaining that this model was a way to offer fans a defined price.

Greenspun said a handful of other professional sports teams have contacted the Dodgers about copying the idea, including the NBA’s Philadelphia 76ers. The Milwaukee Brewers sent their stadium operations chief to check it out.

Fans are allowed four items per trip to the food counters under the stands. Soda stations offer unlimited drinks and bottled water is free.

“Before, no one wanted to work here. It was a hassle,” said Joe Herrera, a 10-year stadium employee. “We used to have the registers and a lot of angry people backed up. Now, the lines go fast and customers don’t complain.”

At times during a recent game against the Brewers, lines were eight-deep as workers quickly handed over fistfuls of grub. The only registers are at the merchandise counter and beer carts.
“Who can turn down an all-you-can-eat?” asked Lori Nelson, who settled into the bench seats with her two children and her daughter’s 18-year-old boyfriend. “It’s like going to Vegas.”
The boyfriend, Joe Grable, started his evening with two hot dogs, two sodas and nachos. “Right here is probably $30 worth,” he said. “This is awesome.”

In the rest of the stadium, Dodger Dogs sell for $4.75 and small sodas are $4.75.
Stadium vendors, including Coca-Cola, California Pizza Kitchen and Kraft, want to test their products on the right-field crowd, Greenspun said. Baby Ruth has already passed out free candy bars.

Liz Roseman of Gardena had one complaint.

“The only thing I’m missing is the chili,” she said, picking up a cheese-slathered nacho chip.
Greenspun doesn’t even try to spin the food frenzy so that it jibes with the nation’s increased emphasis on eating healthy.

“This is really not about gluttony,” he said. “This is really about offering a new fan amenity. It’s all up to individual choices.”

On a recent night, the right-field seats were two-thirds full of fans merrily munching away, washing it all down with sodas and trotting back for more.

“It’s a trend that’s here to stay,” Greenspun said, “and is going to grow.”

Along with waistlines and cholesterol levels.

bulldog
07-25-2007, 10:00 PM
Baseball's always been about eating, it's as American as (eating) apple pie. My point is, we really like to eat.

Not sure it'd be as effective for basketball, but I'm sure it wouldn't be a total flop either.

Unclebuck
07-25-2007, 10:19 PM
Yes it might increase attendance and if so OK.

But I really don't want to see it from a personal standpoint - I'm always shocked at how many people seemingly eat their entire food consumption for the whole week during a 2 and a half hour Pacers game.

Kegboy
07-25-2007, 10:20 PM
God, I would give anything if Bulletproof were still around to see this. The ultimate "value proposition."

That said, the food at Conseco sucks. No thanks.

JayRedd
07-25-2007, 10:28 PM
Based on the thread title, I was expecting to see that we just traded for a certain former University of Illinois product who will remain nameless.

Hicks
07-25-2007, 10:30 PM
It sucks, which is why I wouldn't pay for it. But if I'm hungry enough while having one of these tickets? I could handle a basket of chicken tenders.

DisplacedKnick
07-25-2007, 10:30 PM
Where does Indiana rank in the fattest state list again?

Hicks
07-25-2007, 10:46 PM
Where does Indiana rank in the fattest state list again?

In 2006, we tied with South Carolina for #8 (http://calorielab.com/news/2006/08/12/fattest-states-2006/). Donnie and Larry are sitting on a goldmine of gluttony.

Eindar
07-25-2007, 11:27 PM
It would be tougher to implement in the NBA, because bleacher sections in baseball parks lend themselves to being divided up like they're doing in L.A.. You walk down out of the bleachers, and right in front of you is the "free food" section. They can also likely rope off that section so people can't get in.

At Conseco, you'd probably have to make everyone in that section wear a bracelet or show their ticket every time they wanted more food. You'd also have to have very careful placement and clear marking of the "free food" stalls so people wouldn't try to pay for the free food, and the free food people wouldn't have to walk a mile to get to it (because people who eat a lot are usually lazy :). I'm sure it wouldn't stop people who are that determined to "beat the system" via gluttony, but I'm just saying it would be harder to implement.

It sounds like from the article that while you get a lot of different food, the one lady complains that there's no chili available for her nachos. That implies that if you're paya ala carte, you can get chili on your nachos, and the "pig" section can't. My original utopian dream of this scenario had me eating $40 worth of sushi, but not only does Conseco not have anything like sushi, but apparently you can't get it in L.A. for free, either.

benjaminooo
07-25-2007, 11:41 PM
$1 hot dogs, popcorn, cracker jacks and peanuts Monday's @ Victory field. I wasn't informed until after I walked in and mentioned to my friend.. "Wow, there are a lot of people for a monday!"

I proceeded to feed my face and can't wait for the next monday game! haha!

RamBo_Lamar
07-26-2007, 12:56 AM
Something I could see possibly working would be to offer a pre-paid
swipable card for use at the concession stands. Use of this card would
get the user enough of a discount (hopefully generous) on purchases
to make it worthwhile, and would be available to everyone in the
arena.

OT: And Mal, I think "Bisker" has the pinkest nose I've ever seen on a
cat.....it almost looks like a piece of bubble gum!

DGPR
07-26-2007, 02:02 AM
I recently went to a dollar hot dog game for the Indians. I no longer like hot dogs.

Mr.ThunderMakeR
07-26-2007, 03:07 AM
Based on the thread title, I was expecting to see that we just traded for a certain former University of Illinois product who will remain nameless.Just what I was expecting. Certainly this would boost attendance better than free hot dogs.

DisplacedKnick
07-26-2007, 07:14 AM
The major problem with this is you'd have to re-design the rest rooms in case Spicoli showed up.

Or hire some extra plumbers.

Spicoli
07-26-2007, 08:29 AM
Fire in the hole!

FlavaDave
07-26-2007, 09:51 AM
I hope Kobayashi is a Dodgers fan. That would be more fun than the game itself.

(Side note: its totally awesome that Kobayashi is in the Firefox spell check).

clownskull
07-26-2007, 10:25 AM
i think it would be a great idea. i also think it could work. one of the many reason i don't even bother to go to (any kind of) games is because the cost of the concessions is simply criminal (seriously). i mean the concessions at movie theaters are a bargain by comparison and that is really sad. sure you will have some powereaters but, those folks are everywhere.
i'm just so sick to death of going to these places where i pay like 10 bucks or more and all i get for it is about 10 cents worth of coke with about 20 cents worth of chips and a shot glass size of nacho cheese and nothing else to show for it. i hope they do it.
this would definitely be a step in the right direction. imo

naptown
07-26-2007, 10:39 AM
I dont know, I kinda liked the post game concerts they did back in the 80's. Three Dog Night, Foghat, etc.

Unclebuck
07-26-2007, 11:00 AM
i think it would be a great idea. i also think it could work. one of the many reason i don't even bother to go to (any kind of) games is because the cost of the concessions is simply criminal (seriously). i mean the concessions at movie theaters are a bargain by comparison and that is really sad. sure you will have some powereaters but, those folks are everywhere.
i'm just so sick to death of going to these places where i pay like 10 bucks or more and all i get for it is about 10 cents worth of coke with about 20 cents worth of chips and a shot glass size of nacho cheese and nothing else to show for it. i hope they do it.
this would definitely be a step in the right direction. imo


I go to 20-30 games every season and there might be 1 game a year that I actually buy some food. Maybe 5 games where I might buy a coke or something and then the other games I do tend to buy a bottled water ($3.00), I usually re-fill it from one of the drinking fountains - so it isn't too bad of a deal.

If I want something to eat like dinner (before the game) or something a little later (after the game) I eat someplace other than Conseco Fieldhouse.

I don't mean to pick on you clownskull (this certainly isn't directed at you) but when did it become commonplace for people to go to a sporting event and pig out during the sporting event. The number of times I hear friends or relatives say, they missed the whole third quarter because they were getting something to eat, blows my mind. it also is very expensive.

I always laugh when I read the reports about how expensive it is to take a family of 4 to a game. Yes it is when you feed your family lunch, dinner and a smack during the game

Hicks
07-26-2007, 11:24 AM
I always laugh when I read the reports about how expensive it is to take a family of 4 to a game. Yes it is when you feed your family lunch, dinner and a smack during the game

This belongs in your typo hall of fame! :laugh:

Smack (http://en.wikipedia.org/wiki/Heroin)

Unclebuck
07-26-2007, 12:55 PM
This belongs in your typo hall of fame! :laugh:

Smack (http://en.wikipedia.org/wiki/Heroin)

It had been awhile

RWB
07-26-2007, 01:05 PM
The number of times I hear friends or relatives say, they missed the whole third quarter because they were getting something to eat, blows my mind. it also is very expensive.


People eat when they're depressed. Is it really a surprise people are missing part of the game this past season? :devil:

Slick Pinkham
07-26-2007, 01:09 PM
In baseball you can eat a whole footlong hot dog while the manager walks to the mound, talks to the pitcher, they both have a good scratch, he slowly walks back, and the batter finally gets ready after adjusting his cup, batting helmet, gloves, and taking a spit or two.

Thankfully the pace is a big different in the NBA.

Naptown_Seth
07-26-2007, 03:33 PM
Yes it might increase attendance and if so OK.

But I really don't want to see it from a personal standpoint - I'm always shocked at how many people seemingly eat their entire food consumption for the whole week during a 2 and a half hour Pacers game.
You'd have to cut the total seating available by about 30% after a year of this, too many fans couldn't fit in their seats.

This is the last thing a place like Indiana needs, it's not like we are the paradigm of slim, healthy figures. How about each seat is now a treadmill and you run whenever the team is running? That shoud shut up the "hey, they are atheletes and it's only 48 minutes, they should play at their peak the entire time without getting tired" crowd.

2 years from now the Pacers win an award for reducing state obseity by 15%! :dance:

Naptown_Seth
07-26-2007, 03:39 PM
I don't mean to pick on you clownskull (this certainly isn't directed at you) but when did it become commonplace for people to go to a sporting event and pig out during the sporting event. The number of times I hear friends or relatives say, they missed the whole third quarter because they were getting something to eat, blows my mind. it also is very expensive.

I always laugh when I read the reports about how expensive it is to take a family of 4 to a game. Yes it is when you feed your family lunch, dinner and a smack during the game
I agree. I have the same feelings about people who get so drunk they can't even tell what's going on at a concert or stand-up show. I mean you spent $40 to get in here, maybe save the drunken bender for later when you can pretend your at the show for free. Taking the edge off is one thing, passed out in the lawn in another.

Same with games where people wander back to their seats 5 minutes into the 3rd (I mean game time, not real time). Sheesh. Go to a restaurant, order and pay for food, but when it shows up don't eat it and instead just stare at the game on TV. Makes as much sense.

aceace
07-26-2007, 06:09 PM
Conseco should have something like a meal deal. 1/4lb dog, nachos, 32oz soda for $4 tax included. They're still making a nice profit considering they got about a 1.50 in it all.

Smashed_Potato
07-26-2007, 08:20 PM
I know for a fact Indiana loves their food so this is a great idea.

Big Smooth
07-27-2007, 12:02 AM
Of course food prices at the stadiums are insane but for someone such as myself, the trip to Conseco Fieldhouse is maybe a once or twice a year thing (at least since I moved back to Fort Wayne from Indy) so I always enter the stadium prepared to pay out the nose a bit.

The Fort Wayne Wizards have dollar Mondays where I believe everything is a dollar. At least beer is and well, that is the important thing.

But yeah, having this kind of promo in INDIANA would be humorous. We are some fat peeps overall and I feel perfectly comfortable saying that since I'm plenty fat myself. ;)

BillS
07-27-2007, 09:55 AM
How about making it so the swipes you get on your card are based on the number of bleacher laps you can run before the game?

Fitness AND food, bay-bee!

JayRedd
07-27-2007, 02:03 PM
I for one pretty much dislike most things in any stadium, arena or park that don't have to do with the game being played.

Food specials like this idea or bobblehead giveaways actually don't bother me...I'm more talking about all the jumbotron clap-alongs, t-shirt cannons and basically everything aside from the cheerleaders (rrraawrr) at every timeout usually just kinda make me wanna punch myself in the face. I understand it's for the kids and other casual fans who's goal for the evening is more about having good time than to watching the game but it still bugs me.

And it just seems to be getting worse and worse. I can't wait for the day some marketing exec comes up with, "Hey, no what would be great entertainment during and NBA game? Football!!!"

OnlyPacersLeft
07-29-2007, 01:21 PM
The Dodgers consider it a success. I could see it being big here, too.

http://www.msnbc.msn.com/id/18853110/

Chew on it: All you can eat at Dodger Stadium
‘This is really not about gluttony,’ one fan says of successful promotion

The Associated Press
Updated: 7:34 p.m. ET May 24, 2007

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LOS ANGELES - Luis Serrano is working on his second Dodger Dog and the game hasn’t even begun.

“On a good night, I’ll eat seven,” he said, smiling.

That’s how it goes in the new all-you-can-eat seats way out in right field at Dodger Stadium, where fans wolf down as many Dodger Dogs, nachos, peanuts, popcorn and soda as their bellies allow for one price.

Bring your own antacids.

“You get your money’s worth, for sure,” said Serrano, a slender 33-year-old from suburban Glendora who likes to bet his buddies how much they can chow down.

“I’ve won almost all of them,” he said, balancing a paper tray loaded with two more Dodger Dogs, nachos and peanuts on his lap.

His friend, Michael Latta of Alhambra, chomped on a mustard- and onion-slathered Dodger Dog in the right field pavilion, sponsored by, naturally, a chain of convenience stores.

“We’re more prone to eating more since we’re in here. We wouldn’t have done this over there,” Latta said, gesturing toward the rest of the stadium.

There’s another eat-up-a-storm section in this venerable place — the Dugout Club behind home plate. But at $400 a seat, which includes traditional fare delivered by a wait staff and a high-end buffet — it’s out of reach for many in the bust-a-gut section.

Launched this season, the outfield eat-a-thon opens 90 minutes before the first pitch and lasts until the start of the seventh inning. Ticket prices range from $20 for group sales to $40 for day-of-game walk-ups. Some games are $25 during designated promotions.

“The fans love it,” said Marty Greenspun, Dodgers executive vice president and chief operating officer.

“It was an isolated area that we could really focus and test,” he said. “No one has done this big of a seating section for this price in all of professional sports. It’s been a hit since day one.”

Some items aren’t in play — beer ($8 and $10), ice cream and candy are sold from carts at regular prices. But they are included at some other major-league ballparks, which do versions of the eat-til-you-drop concept in smaller seating areas.

The concept was tested three times last season before being launched in April.

Since then, the Dodgers say the section has sold out eight times in 24 home games, with attendance averaging 2,000 in the 3,000 seats.

The Dodgers have ranked second in attendance in the majors for three consecutive seasons, but the right-field pavilion often sat empty in the 56,000-seat stadium. It opened only if the left-field seats, which cost $10, sold out or for large groups. Last season, right-field seats cost $6-to-$8.

“Even with our great attendance, there’s still seats that go unsold,” Greenspun said, explaining that this model was a way to offer fans a defined price.

Greenspun said a handful of other professional sports teams have contacted the Dodgers about copying the idea, including the NBA’s Philadelphia 76ers. The Milwaukee Brewers sent their stadium operations chief to check it out.

Fans are allowed four items per trip to the food counters under the stands. Soda stations offer unlimited drinks and bottled water is free.

“Before, no one wanted to work here. It was a hassle,” said Joe Herrera, a 10-year stadium employee. “We used to have the registers and a lot of angry people backed up. Now, the lines go fast and customers don’t complain.”

At times during a recent game against the Brewers, lines were eight-deep as workers quickly handed over fistfuls of grub. The only registers are at the merchandise counter and beer carts.
“Who can turn down an all-you-can-eat?” asked Lori Nelson, who settled into the bench seats with her two children and her daughter’s 18-year-old boyfriend. “It’s like going to Vegas.”
The boyfriend, Joe Grable, started his evening with two hot dogs, two sodas and nachos. “Right here is probably $30 worth,” he said. “This is awesome.”

In the rest of the stadium, Dodger Dogs sell for $4.75 and small sodas are $4.75.
Stadium vendors, including Coca-Cola, California Pizza Kitchen and Kraft, want to test their products on the right-field crowd, Greenspun said. Baby Ruth has already passed out free candy bars.

Liz Roseman of Gardena had one complaint.

“The only thing I’m missing is the chili,” she said, picking up a cheese-slathered nacho chip.
Greenspun doesn’t even try to spin the food frenzy so that it jibes with the nation’s increased emphasis on eating healthy.

“This is really not about gluttony,” he said. “This is really about offering a new fan amenity. It’s all up to individual choices.”

On a recent night, the right-field seats were two-thirds full of fans merrily munching away, washing it all down with sodas and trotting back for more.

“It’s a trend that’s here to stay,” Greenspun said, “and is going to grow.”

Along with waistlines and cholesterol levels.


And people wonder why the world is so fat these days! I blame it on mcdonalds and such...also lazyness...shoot I was 218 a little over a month ago...I'm 187 and dropping by the day now!m my diet of non red meat...strictly water and excersizing every other day has put me in a good position to make a run at my target weight of 160-165....I had 2 cut out all my fast food (I miss taco bell :( ) and it sucks but i'm getting there!

owl
07-29-2007, 05:58 PM
And people wonder why the world is so fat these days! I blame it on mcdonalds and such...also lazyness...shoot I was 218 a little over a month ago...I'm 187 and dropping by the day now!m my diet of non red meat...strictly water and excersizing every other day has put me in a good position to make a run at my target weight of 160-165....I had 2 cut out all my fast food (I miss taco bell :( ) and it sucks but i'm getting there!

Excellent work OnlyPacersLeft. It does require some will power and I commend
you for what you have accomplised. You will feel better, live longer and
probably save some money too. :-). I am sitting at 180 and I would like to
be no more than 170 at 6'. I exercise regularly and have since HS. I'm 49
now. Keep up the good work.

I like AceAce's idea of a value meal. Typically if I go to a game I will either
buy something to drink or have some Ritters. That is about as far as I go.
I usually meet up with whoever I am going to the game with and eat before the game at restaurant downtown.

OnlyPacersLeft
07-29-2007, 08:10 PM
can't go wrong with eating at a place like Chilis or something before a game...or if your looking at something quick Taco Bell and Mcdonalds are always great...or chipotle i hear is really good. mmmmmm all this talk of my fav foods makes me wanna cheat...mwauhauhauh...
but naw for real tho i thought quitting soda cold turkey would be hard as hell because i tryed before. This time the headaches only came 1-2 days to start and went away. Can't say the other night at dinner i didn't crave me a soda tho...I was a code red junkie drinking a 2 ltr a day,...(not good) I figure when i get down to 160-165 I can have a can here and there. 1 dish with ground beef a wk or so...I remember trying to drink some lemonade on my bday and whoa that took me for a loop! I had 2 immedietly order some water with my dinner...lol

FlavaDave
07-30-2007, 08:42 AM
The Ultimate Nachos are the bane of my existence.

OnlyPacersLeft
07-30-2007, 09:19 PM
mmmmmmmmmmmmmmm nachos....no no no! I must resist!